INTERACTIVE LOTUS < BACK
The same work can only be entered into ONE sub-category under either Web Platform (IT01-IT02),
Digital Integrated Campaign (IT03-IT09), or Online VDO (IT15-IT17), but can be re-entered into Best Use of Technology (IT18-IT22) and Lotus Roots (LRIT).

WEBSITE
A single website or microsite. If the work consists of more than 1 digital platform, please submit to the Digital Integrated Campaign categories.
IT01
Website: Best Consumer Website
 
A single website created for product or services purposes - including main site, microsites and short-term microsites.
IT02
Website: Self-Promotion & Corporate Website
 
A single website created by an organization or agency in order to promote its self, product or services. Non-product-based company image, competition or event sponsorship, Christmas messages, company mergers, flotation & relocation and TV Programme sponsorship.
DIGITAL INTEGRATED CAMPAIGN
Digital campaign that utilizes at least 2 platforms. The campaign may have offline elements or connected components but digital must play a key role.
IT03
Digital Integrated Campaign: Fast Moving Consumer Goods
 
Food, beverages, beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products, sanitary products, toiletries.
IT04
Digital Integrated Campaign: Durable Consumer Goods
 
Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses, consumer electronics, cleaning products, household maintenance products, household items, home & kitchen appliances, pet products, kitchenware, home decorations, building products & materials, home security products.
IT05
Digital Integrated Campaign: Cars, Other Vehicles, Accessories & Auto Services
 
Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, parts, accessories including in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car rental services.
IT06
Digital Integrated Campaign: Finance, Commercial Public Services, Business Products & Services
 
Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment, business equipment & supplies, B2B services including agencies, telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.
IT07
Digital Integrated Campaign: Retail, Travel, Entertainment & Communication Media
 
Department stores, specialty stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs, transportation & travel services, tourism authorities, hotel & resorts, recreational facilities, sports facilities, festivals & events, museums, newspapers, magazines, books, broadcasting stations & programs, streaming & music services.
IT08
Digital Integrated Campaign: Corporate Image
 
Non-product or service-based company image including event sponsorships, seasonal messages
or announcements to increase the brand perception and reputation.
IT09
Digital Integrated Campaign: Corporate Social Responsibility
 
Non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical efforts to increase the brand perception and reputation.
DIGITAL DESIGN
IT10
User Experience on Website
 
Any best user experience designed on website enhancing customer satisfaction and loyalty by improving
the usability, ease to use, and pleasure provided in the interaction between the customer and the product.
IT11
Web Banner, Display Ad, Rich Media
 
Any design relating on the web banner including a traditional banner medium including HTML, GIF, Flash or Video as well as display ad. and rich media include landing pages, page-takeovers, expandable ads, interstitials and any other form of rich media including HTML 5 and video.
IT12
Game
 
Any design on digital game. If the game is within a website, please create a link that leads directly to the game.
IT13
Utility
 
Any utilities design that engage the customer with the product.
IT14
Application
 
Digital Application specifically design to the user engaging with a brand, it is available for the desktop application, installable application, but not for a social application nor for mobile application.
ONLINE VIDEO
Online Video must be original films created for the Internet, and excludes films that were originally created for TV or cinema which have subsequently been posted on the Internet.
Note: Can select only one sub-category in the Online Video.
IT15
VDO, Series & Webisode
 
A series of online video.
IT16
Viral VDO
 
Online video created primarily to be shared or distributed online.
IT17
Interactive VDO
 
Interactive Video that allows users to control, customize or alter the course of their experience.
BEST USE OF TECHNOLOGY CATEGORIES
Displays an innovative utilizes any kinds of technology.
Note: Can select only one sub-category in the Best Use of Technology.
IT18
Use of Digital Technology
 
Campaign that the best innovative use of the digital technology to enhance the experience, strike a chord and drive objective i.e. QR codes, Augmented Reality, Oculus, Virtual Reality, Wearable Tech, etc.
IT19
Best Use of a Prototype Technology
 
Best utilization a prototype technology ultimately for public launch. The work must have been a commercial project commissioned by a client. For example, beta version of software or application.
IT20
Use of Data
 
Campaign that demonstrate an innovative use of data.
IT21
Use of Social
 
Campaign that the best innovative use of any social media format.
IT22
Social App & Tools
 
Campaign that the best innovative use of the application or tool for the social platform.
LOTUS ROOTS
LRIT
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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