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EFFECTIVE LOTUS
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The Effective Lotus awards works that are not only creative, but also have significant and measurable impact.
The decision of the Juries on Effective Lotus winner will be based on 4 criteria and weighted as follow:
Each campaign/set of execution constitutes one entry.
The decision of the Juries on Effective Lotus winner will be based on 4 criteria and weighted as follow:
• Creativity/Idea/Insight (30%)
• Strategy (15%)
• Execution (15%)
• Results (40%)
Each campaign/set of execution constitutes one entry.
EF01
Campaign Success
Any and all marketing communications efforts, whether success campaigns or unique efforts within a campaign are eligible to enter. For unique efforts within a campaign, there must be specific objectives set by the client, which the entrant achieved.
Note: Entrants must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results to support their entry.
Note: Entrants must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results to support their entry.
EF02
Small Budget
This is only eligible for any and all marketing communication efforts for campaigns with total budget under USD 200,000 (including all media & production budget).
Note: Entrant must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results of support their entry. Entrant must also clearly indicate a breakdown of the budget.
Note: Entrant must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results of support their entry. Entrant must also clearly indicate a breakdown of the budget.
EF03
Long-Term Creativity
Any and all marketing communications efforts which long-term success campaigns are eligible to enter.
Note: Entrants must indicate how sustained brand effectiveness was achieved as part of a longer term campaign (eligibility period: past 3 years)
Note: Entrants must indicate how sustained brand effectiveness was achieved as part of a longer term campaign (eligibility period: past 3 years)
RESILIENCE THROUGH CREATIVITY
EF04
Resilience Through Creativity
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
LOTUS ROOTS
LREF
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
