EFFECTIVE LOTUS
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The decision of the Juries on Effective Lotus winner will be based on 4 criteria and weighted as follow:
• Creativity/Idea/Insight (30%)
• Strategy (15%)
• Execution (15%)
• Results (40%)
EF01
Effective Lotus: Campaign Success
Any and all marketing communications efforts, whether success campaigns or unique efforts within a campaign are eligible to enter. For unique efforts within a campaign, there must be specific objectives set by the client, which the entrant achieved.
Note: Entrants must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results to support their entry.
Note: Entrants must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results to support their entry.
EF02
Effective Lotus: Small Budget
This is only eligible for any and all marketing communication efforts for campaigns with total budget under USD 200,000 (including all media & production budget).
Note: Entrant must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results of support their entry. Entrant must also clearly indicate a breakdown of the budget.
Note: Entrant must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results of support their entry. Entrant must also clearly indicate a breakdown of the budget.
EF03
Effective Lotus: Long-Term Creativity
Any and all marketing communications efforts which long-term success campaigns are eligible to enter.
Note: Entrants must indicate how sustained brand effectiveness was achieved as part of a longer term campaign.
Note: Entrants must indicate how sustained brand effectiveness was achieved as part of a longer term campaign.
LOTUS ROOTS
LREF
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
AUDIO LOTUS
BRAND EXPERIENCE LOTUS
BRANDED ENTERTAINMENT LOTUS
DESIGN LOTUS
DIGITAL CRAFT LOTUS
New
DIGITAL LOTUS
DIRECT LOTUS
eCOMMERCE LOTUS
EFFECTIVE LOTUS
FILM CRAFT LOTUS
FILM LOTUS
INNOVA LOTUS
LOTUS ROOTS
MEDIA LOTUS
MOBILE LOTUS
NEW DIRECTOR LOTUS
OUTDOOR LOTUS
PR LOTUS
New
PRESS LOTUS
PRINT & OUTDOOR CRAFT LOTUS