FILM LOTUS
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The same work (that is, identical version & duration) can only be entered into ONE sub-category under either Broadcast (TV or Cinema, F01 – F15) or Internet Film & Other Film (F16 – F28) but can be re-entered into Resilience Through Creativity (F29) and Lotus Roots (LRF).
Entries in the Broadcast Category (F01-F15) must be aired on the TV/Cinema medium.
Internet Film (F16-F26) must be original films created for the Internet, and excludes films that were originally created for TV or cinema transmission and which have subsequently been posted on the Internet. Such films should be entered in the Broadcast Category. Internet Film includes pre-roll ads.
Any film commercial used interactive on screen entered must be entered into the Interactive Film (F27) or Interactive VDO under Digital Lotus (DI05) and Interactive VDO (MB08) under Mobile Lotus if appropriate.
For other film content for any other screens must be entered into Other Film (F28).
Entries in the Resilience Through Creativity sub-category (F29) can be either the broadcast film version or the internet film including other film version.
BROADCAST
F01
Food
F02
Beverages
F03
Beauty, Health & Personal Care
Beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products, sanitary products, toiletries.
F04
Fashion, Sports & Accessories
Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses.
F05
Cars, Other Vehicles, Accessories & Auto Services
Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, parts, accessories including in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car rental services.
F06
Electronics, Household Products, Home Appliances & Furnishings
Consumer electronics, cleaning products, household maintenance products, household items, home & kitchen appliances, kitchenware, pet products, home decorations, building products & materials, home security products.
F07
Retail
Department stores, specialty stores, eCommerce, online stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs.
F08
Travel & Leisure
Transportation & travel services, tourism authorities, hotel & resorts, toys, recreational facilities, sports facilities, festivals & events, museums.
F09
Communication Media & Publications
Newspapers, magazines, books, broadcasting stations & programs, streaming & music services.
F10
Finance & Real Estate
Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment.
F11
Business Products & Services
Business equipment & supplies, B2B services including agencies.
F12
Commercial Public Services
Telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.
F13
Corporate Image
Non-product or service-based company image including event sponsorships, seasonal messages or announcements to increase the brand perception and reputation.
F14
Corporate Social Responsibility
Non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical efforts to increase the brand perception and reputation.
F15
Public Services & Cause Appeals
Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, abuse, charities, volunteers & donation appeals, NGOs.
INTERNET FILM & OTHER FILM
F16
Internet Film: Food & Beverages
F17
Internet Film: Beauty, Health & Personal Care
F18
Internet Film: Sports, Fashion & Accessories
F19
Internet Film: Cars, Other Vehicles, Accessories, & Auto Services
F20
Internet Film: Electronics, Household Products, Home Appliances & Furnishings
F21
Internet Film: Retail, Travel, Leisure & Communication Media
F22
Internet Film: Finance, Commercial Public Services, Business Products & Services
F23
Internet Film: Corporate Image
F24
Internet Film: Corporate Social Responsibility
F25
Internet Film: Public Services & Cause Appeals
F26
Viral Film
Films created primarily to be shared or distributed online.
F27
Interactive Film
Films that interact with viewer. Entries can include 360° live action photography or VR Film to go into the digital simulations.
F28
Other Film
Original film content created for any other screens other than TV, cinema or internet. Includes digital outdoor solutions, mobile & tablet, public screening, events, award shows, branded content on programs.
FILM LOTUS
F29
Resilience Through Creativity
New
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
LOTUS ROOTS
LRF
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
AUDIO LOTUS
BRAND EXPERIENCE LOTUS
BRANDED ENTERTAINMENT LOTUS
DESIGN LOTUS
DIGITAL CRAFT LOTUS
DIGITAL LOTUS
DIRECT LOTUS
eCOMMERCE LOTUS
EFFECTIVE LOTUS
FILM CRAFT LOTUS
FILM LOTUS
INNOVA LOTUS
LOTUS ROOTS
MEDIA LOTUS
MOBILE LOTUS
NEW DIRECTOR LOTUS
OUTDOOR LOTUS
PR LOTUS
PRESS LOTUS
PRINT & OUTDOOR CRAFT LOTUS
