Categories
FILM LOTUS
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The same work (identical version & duration) can only be entered ONCE in Broadcast (F01-13) and ONCE in Online Film: Products & Services (F14-F26)
For Broadcast (F01-13), Online Film & Other Film (F14-F29):
Each execution constitutes one entry. Executions which form a campaign must be entered and paid for as single entries.
For Micro-film (F30), Resilience Through Creativity (F31) and Lotus Roots (LRF):
Each execution/campaign/set of execution constitutes one entry.
BROADCAST
F01
Food & Beverages
F02
Beauty, Health & Personal Care
Beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products, sanitary products, toiletries.
F03
Fashion, Sports & Accessories
Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses.
F04
Automotive
Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, parts, accessories including in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car rental services.
F05
Electronics, Household Products, Home Appliances & Furnishings
Consumer electronics, cleaning products, household maintenance products, household items, home & kitchen appliances, kitchenware, pet products, home decorations, building products & materials, home security products.
F06
Retail
Department stores, specialty stores, eCommerce, online stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs.
F07
Travel & Leisure
Transportation & travel services, tourism authorities, hotel & resorts, toys, recreational facilities, sports facilities, festivals & events, museums.
F08
Media & Entertainment
Newspapers, magazines, books, broadcasting stations & programs, streaming & music services.
F09
Finance & Real Estate
Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment.
F10
Business Products & Services
Business equipment & supplies, B2B services including agencies.
F11
Commercial Public Services
Telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.
F12
Corporate Image & Corporate Social Responsibility
Non-product or service-based campaign including event sponsorships, seasonal messages or announcements, or non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical issues to increase the brand perception and reputation.
F13
Public Services & Cause Appeals
Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety, health & hygiene, political & religious messages, unions & associations, environmental awareness, human rights, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, social justice, abuse, charities, volunteers, donation appeals & NGOs.
ONLINE FILM & OTHER FILM
F14
Online Film: Food & Beverages
F15
Online Film: Beauty, Health & Personal Care
F16
Online Film: Fashion, Sports & Accessories
F17
Online Film: Automotive
F18
Online Film: Electronics, Household Products, Home Appliances & Furnishings
F19
Online Film: Retail
F20
Online Film: Travel & Leisure
F21
Online Film: Media & Entertainment
F22
Online Film: Finance & Real Estate
F23
Online Film: Business Products & Services
F24
Online Film: Commercial Public Services
F25
Online Film: Corporate Image & Corporate Social Responsibility
F26
Online Film: Public Services & Cause Appeals
F27
Viral Film
Films created primarily to be shared or distributed online.
F28
Interactive Film
Films that interact with viewer. Entries can include 360° live action photography or VR Film to go into the digital simulations.
F29
Other Screens
Original film content created for any other screens other than TV, cinema or internet. Includes digital outdoor solutions, mobile & tablet, public screening, events, award shows, branded content on programs.
F30
Micro-film
New
Short-form films made for social platforms including, Facebook, Twitter, TikTok, Instagram, Snapchat etc.
Note: Multiple executions can be entered as one entry up to a maximum of 60 seconds. Each microfilm should be a maximum of 10 seconds in length.
Note: Multiple executions can be entered as one entry up to a maximum of 60 seconds. Each microfilm should be a maximum of 10 seconds in length.
RESILIENCE THROUGH CREATIVITY
F31
Resilience Through Creativity
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
LOTUS ROOTS
LRF
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
