ADFEST 2025

FILM LOTUS < BACK

The same work (identical version & duration) can only be entered ONCE in Broadcast (F01-F10) and ONCE in Online Film: Products & Services
(F11-F20)

For Broadcast (F01-10), Online Film: Products & Services, and Viral Film (F11-F21), Other Films (F24-F25), Resilience Through Creativity (F27):

Each execution constitutes one entry. Executions which form a campaign must be entered and paid for as single entries.

For Micro Short Film (F22), Web Series (F23), Use of Film as a Medium (F26) and Lotus Roots (LRF):

Each execution/campaign/set of execution constitutes one entry.

For entries in the Resilience Through Creativity (F27) sub-category can be either the broadcast film version or the internet film including other film version.

BROADCAST

F01

Broadcast: Food & Beverages

F02

Broadcast: Consumer Goods

Beauty & healthcare products, pharmaceutical products, household maintenance & cleaning products, electronics & appliances, home decorations & furniture, fashion, toys, sportswear & equipment, other FMCG & consumer durable goods.

F03

Broadcast: Automotive

Vehicles, boats, and other automotive including automotive accessories.

F04

Broadcast: Retail

Retail stores including online stores, restaurants including cafes & bars.

F05

Broadcast: Travel & Leisure

Transportation & travel services, hotel & resorts, sports, gaming, gambling, and other recreational facilities, festivals & events, museums.

F06

Broadcast: Media & Entertainment

Film, music, publications, broadcasting stations, digital platforms, streaming service providers, podcasts, music services, and other media & entertainment services.

F07

Broadcast: Finance & Real Estate

Financial & investment institutions, insurance, and real estate.

F08

Broadcast: Business & Commercial Public Services

B2B, B2C, and other professional business services. Commercial Public Services including telecommunications, waste management, education, law enforcement, utilities, healthcare.

F09

Broadcast: Corporate Image & Corporate Social Responsibility

Brand’s concerted effort and commitment to address social, environmental, or economic issues for the betterment of society and also increases positive corporate image.

F10

Broadcast: Public Services & Cause Appeals

Announcements by non-profit organisations, foundations, charities, or NGOs to raise awareness, change public attitudes, or change behaviour on health & safety, environmental issues, societal issues, and public services issues.

ONLINE FILM

F11

Online Film: Food & Beverages

F12

Online Film: Consumer Goods

F13

Online Film: Automotive

Vehicles, boats, and other automotive including automotive accessories.

F14

Online Film: Retail

Retail stores including online stores, restaurants including cafes & bars.

F15

Online Film: Travel & Leisure

Transportation & travel services, hotel & resorts, sports, gaming, gambling, and other recreational facilities, festivals & events, museums.

F16

Online Film: Media & Entertainment

Film, music, publications, broadcasting stations, digital platforms, streaming service providers, podcasts, music services, and other media & entertainment services.

F17

Online Film: Finance & Real Estate

Financial & investment institutions, insurance, and real estate.

F18

Online Film: Business & Commercial Public Services

B2B, B2C, and other professional business services. Commercial Public Services including telecommunications, waste management, education, law enforcement, utilities, healthcare.

F19

Online Film: Corporate Image & Corporate Social Responsibility

Brand’s concerted effort and commitment to address social, environmental, or economic issues for the betterment of society and also increases positive corporate image.

F20

Online Film: Public Services & Cause Appeals

F21

Viral Film

Films created primarily to be shared or distributed online.

F22

Micro Short Film

Micro short films for social platforms such as TikTok, Facebook, Instagram, X, etc.
Note: Set of execution can be entered as one entry, where each micro short film cannot exceed 15 seconds, and total executions cannot exceed 60 seconds.

F23

Web Series

A series of online films.
Note: Series must consist of at least 2 episodes with episodes weaved into a single video file.

OTHER FILMS

F24

Other Screens

Film primary aired on screen other than TV, cinema or online. Film can be aired at public or private events. It is not limited to festivals, expos, shows, exhibitions or internal functions.

F25

New Realities & Emerging Technology

Film that creatively utilises immersive and emerging technology such as AI, new realities (VR, AR, MR, XR), live action photography, gamification, virtual worlds, and all other emerging technology.

INNOVATION

F26

Use of Film as a Medium NEW

Innovative use of film medium in the brand communication.

CAMPAIGN EXCELLENCE

F27

Resilience Through Creativity

Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.

LOTUS ROOTS

LRF

Lotus Roots

This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.