FILM LOTUS < BACK

The same work (that is, identical version & duration) can only be entered into ONE sub-category under either Broadcast (TV or Cinema, F01 – F10) or Internet Film & Other Film (F11 – F23) but can be re-entered into Resilience Through Creativity (F24) and Lotus Roots (LRF).

Entries in the Broadcast Category (F01-F10) must be aired on the TV/Cinema medium.

Internet Film (F11-F23) must be original films created for the Internet, and excludes films that were originally created for TV or cinema transmission and which have subsequently been posted on the Internet. Such films should be entered in the Broadcast Category. Internet Film includes pre-roll ads.

Any film commercial used interactive on screen entered must be entered into the Interactive Film (F22) or Interactive VDO under Digital Lotus (DI05) and Interactive VDO (MB08) under Mobile Lotus if appropriate.
For other film content for any other screens must be entered into Other Film (F23).
Entries in the Resilience Through Creativity sub-category (F24) can be either the broadcast film version or the internet film including other film version.


BROADCAST
F01
Food & Beverages
 
F02
Beauty, Health & Personal Care
 
Beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products, sanitary products, toiletries.
F03
Sports, Fashion & Accessories
 
Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses.
F04
Cars, Other Vehicles, Accessories & Auto Services
 
Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, parts, accessories including in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car rental services.
F05
Electronics, Household Products, Home Appliances & Furnishings
 
Consumer electronics, cleaning products, household maintenance products, household items, home & kitchen appliances, kitchenware, pet products, home decorations, building products & materials, home security products.
F06
Retail, Travel, Leisure & Communication Media
 
Department stores, specialty stores, eCommerce, online stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs, transportation & travel services, tourism authorities, hotel & resorts, toys, recreational facilities, sports facilities, festivals & events, museums, newspapers, magazines, books, broadcasting stations & programs, streaming & music services.
F07
Finance, Real Estate, Business Products & Services, Commercial Public Services
 
Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment, business equipment & supplies, B2B services including agencies, telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.
F08
Corporate Image
 
Non-product or service-based company image including event sponsorships, seasonal messages or announcements to increase the brand perception and reputation.
F09
Corporate Social Responsibility
 
Non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical efforts to increase the brand perception and reputation.
F10
Public Services & Cause Appeals
 
Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, abuse, charities, volunteers & donation appeals, NGOs.
INTERNET FILM & OTHER FILM
F11
Internet Film: Food & Beverages
 
F12
Internet Film: Beauty, Health & Personal Care
 
F13
Internet Film: Sports, Fashion & Accessories
 
F14
Internet Film: Cars, Other Vehicles, Accessories, & Auto Services
 
F15
Internet Film: Electronics, Household Products, Home Appliances & Furnishings
 
F16
Internet Film: Retail, Travel, Leisure & Communication Media
 
F17
Internet Film: Finance, Real Estate, Business Products & Services, Commercial Public Services
 
F18
Internet Film: Corporate Image
 
F19
Internet Film: Corporate Social Responsibility
 
F20
Internet Film: Public Services & Cause Appeals
 
F21
Viral Film
 
Films created primarily to be shared or distributed online.
F22
Interactive Film
 
Films that interact with viewer. Entries can include 360° live action photography or VR Film to go into the digital simulations.
F23
Other Film
 
Original film content created for any other screens other than TV, cinema or internet. Includes digital outdoor solutions, mobile & tablet, public screening, events, award shows, branded content on programs.
FILM LOTUS
F24
Resilience Through Creativity
 
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand. 
LOTUS ROOTS
LRF
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
MEDIA PARTNERS
MEDIA PARTNERS
For all the latest ADFEST news, subscribe to ADFESTbuzz :
SUBMIT