DIGITAL LOTUS < BACK
WEBSITE
A single website or microsite. If the work consists of more than 1 digital platform, please submit to the Integrated Digital Campaign (DI10).
Note: Can select only one sub-category under Website.
DI01
Website: Best Consumer Website
 
A single website created for product or services purposes - including main site, microsites and short-term microsites.
DI02
Website: Self-Promotion & Corporate Website
 
A single website created by an organization or agency in order to promote its self, product or services. Non-product-based company image, competition or event sponsorship, Christmas messages, company mergers, flotation & relocation and TV Programme sponsorship.
ONLINE VIDEO
Online Video must be original films created for the Internet, and excludes films that were originally created for TV or cinema which have subsequently been posted on the Internet.
Note: Can select only one sub-category under Online Video.
DI03
VDO, Series & Webisode
 
A series of online video.
DI04
Viral VDO
 
Online video created primarily to be shared or distributed online.
DI05
Interactive VDO
 
Interactive Video that allows users to control, customize or alter the course of their experience.
SOCIAL
Work will be judged specifically on how well the social platform been used on its execution.
DI06
Use of Social
 
Campaign that utilises social networking, blogs, sharing sites, etc. through the digital platform. This includes online communities, real-time response, user generated content, and innovative use of social media.
DI07
Social App & Tools
 
Campaign that demonstrates innovative use of the application or tool for the social platform.
OTHER
DI08
Web Banner, Display Ad & Rich Media
 
Relating on the web banner including a traditional banner medium including HTML, GIF, Flash or Video as well as display ad. and rich media include landing pages, page-takeovers, expandable ads, interstitials and any other form of rich media including HTML 5 and video.
DI09
Branded Game
 
Game made specifically for a brand.
DI10
Integrated Digital Campaign *New*
 
Campaign that effectively and seamlessly utilises multiple platforms/channels, which may also include both offline & online executions.
LOTUS ROOTS
LRDI
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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