ADFEST 2024

The Commerce Lotus awards creative and innovative solutions to enhance the consumer experience and drive business sales including both offline commerce and eCommerce (Social Commerce, mCommerce, or Digital Commerce).

The decision of the Juries on Commerce Lotus winner will be based on 4 criteria and weighted as follow:

• Creativity/Idea/Insight		30%
• Strategy		20%
• Execution		20%
• Results		30%

Each campaign/set of execution constitutes one entry.

CM01

eCommerce Websites

Creative utilisation of websites to drive business sales.

CM02

Social & Influencer Commerce

Creative utilisation of online social platforms or influencers to engage consumers to drive business sales.

CM03

mCommerce

Creative utilisation of application of mobile commerce to drive business sales. This may include, but not limited, to apps, wallets, reward/loyalty programs.

CM04

Entertainment Commerce

Campaign that effectively combines entertainment content and commerce to engage consumers and drive business sales. Includes brand partnerships and collaborations, theatre, gaming, sports, music, virtual worlds, etc.

CM05

Sustainable Commerce

Application of environmentally friendly and sustainable commerce practices including use of sustainable/recycled materials for products or packaging, eco-friendly supply chain and logistics, waste management and recycling practices, use of clean energy, etc.

CM06

Innovative Commerce

Innovative and inventive use of new or existing platforms, technology, or channels to drive business sales.

EXPERIENCE & ENGAGEMENT

CM07

In-Store Experiences

In-store communications including product & shelf display, in-store merchandising & promotion, pop-up stores, events, sampling, etc. that drive business sales.

CM08

Customer Targeting

Campaign that creatively and effectively target, engage, or retain consumers to enhance their experience and drive business sales including relevant content, promotions, incentives, etc.

TECHNOLOGY

CM09

Use of Technology

Campaign that effectively utilises immersive and emerging technology such as AI, new realities (VR, AR, MR, XR), gamification, virtual worlds, wearable technology, geolocation technology (RFID, NFC, GPS), voice activated technology, blockchain technology, and all other emerging technology to drive business sales.
Note: Emerging Technology doesn't include prototypes of early stage technology.

CM10

Payment Solutions New

Campaign that creatively and innovatively offers payment solutions that motivate consumer purchases or ease consumer purchasing experience including biometric verification technology, blockchain technology, softwares, apps, digital wallets, interactive & touch technology, customer reward automation, etc.
Note: This doesn't include prototypes of early stage technology.

STRATEGY

CM11

Customer Acquisition & Retention New

Campaign that effectively attracts, maintains, or strengthens customer relationships to drive engagement and business sales. Includes online and offline commerce such as competitions, promotional incentives, geofencing, app, use of social & digital platforms, etc.

CM12

Innovative Commerce Solutions New

Campaign or brand initiative that creatively and innovatively adapts to changes in consumer behaviour or challenges in the marketplace to offer new commerce solutions.

INTEGRATED CAMPAIGN

CM13

Integrated Commerce

Effective and seamless utilisation and integration of multiple platforms, technology, or channels.

LOTUS ROOTS

LRCM

Lotus Roots

This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.