Categories
COMMERCE LOTUS
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The Commerce Lotus awards creative and innovative solutions to enhance the consumer experience and drive business sales including both offline commerce and eCommerce (Social Commerce, mCommerce, or Digital Commerce).
The decision of the Juries on Commerce Lotus winner will be based on 4 criteria and weighted as follow:
Each execution/campaign/set of execution constitutes one entry
The decision of the Juries on Commerce Lotus winner will be based on 4 criteria and weighted as follow:
• Idea (30%)
• Strategy (20%)
• Execution (30%)
• Results (20%)
Each execution/campaign/set of execution constitutes one entry
CM01
eCommerce Websites
Creatively utilisation of websites to drive business sales.
CM02
Social Commerce
Creatively utilisation of online social platforms to drive business sales.
CM03
mCommerce
Creatively utilisation of application of mobile commerce to drive business sales. This may include, but not limited, to apps, wallets, reward/loyalty programs.
CM04
Customer Targeting
Campaign that creatively and effectively target, engage, or retain consumers to enhance their experience and drive business sales including relevant content, promotions, incentives, etc.
CM05
Entertainment Commerce
Campaign that effectively combines entertainment and commerce to create engaging or interactive shopping experience and drive business sales. Includes brand partnerships/collaboration with celebrities and influencers, engaging content, livestream, gaming, sports, music, etc.
CM06
Sustainable Commerce
Application of environmentally friendly and sustainable commerce practices including use of sustainable/recycled materials for products or packaging, eco-friendly supply chain and logistics, waste management and recycling practices, use of clean energy, etc.
CM07
In-Store Experiences
In-store communications including product & shelf display, in-store merchandising & promotion, pop-up stores, events, sampling, etc. that drive business sales.
CM08
Use of Technology
Creative utilisation of existing or new technology including new realities (AI, VR, AR, MR, XR), geolocation technology (RFID, NFC, GPS), robotics, gadgets or electronics, voice activated technology and interactive technology etc. to enhance the consumer experience and drive business sales.
CM09
User Experience
Creative utilisation that enhances the consumer journey including websites, apps, wallets, reward & loyalty programs, UI, UX, functional design, etc. to drive business sales.
CM10
Innovative Commerce
Innovative and inventive use of new or existing platforms, technology, or channels to drive business sales
CM11
Integrated Commerce
Effective and seamless utilisation and integration of multiple platforms, technology, or channels.
RESILIENCE THROUGH CREATIVITY
CM12
Resilience Through Creativity
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
LOTUS ROOTS
LRCM
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
