Categories
RADIO & AUDIO LOTUS
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Radio & Audio Lotus awards creativity through the use of the audio medium including radio, podcasts, and other audio streaming platforms. Audio Craft sub-categories also award craftsmanship.
Entries in the Radio Spots (A01-A07) must be aired on the radio. The same work (that is, identical version & duration) can only be entered ONCE in Radio Spots.
Each execution constitutes one entry. Executions which forms a campaign must be entered and paid for as single entries.
The same work can be re-entered into Innovative Use of Radio & Audio (A08-A10), Audio Craft (A11-A14), Resilience Through Creativity (A15) and Lotus Roots (LRA) if applicable.
Each execution/campaign/set of execution constitutes one entry.
RADIO SPOTS
RA01
Fast Moving Consumer Goods
Food, beverages, beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products, sanitary products, toiletries.
RA02
Durable Consumer Goods
Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses, consumer electronics, cleaning products, household maintenance products, household items, home & kitchen appliances, pet products, kitchenware, home decorations, building products & materials, home security products.
RA03
Automotive
Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, parts, accessories including in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car rental services.
RA04
Finance, Commercial Public Services, Business Products & Services
Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment, business equipment & supplies, B2B services including agencies, telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.
RA05
Retail, Travel, Leisure, Media & Entertainment
Department stores, specialty stores, eCommerce, online stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs, transportation & travel services, tourism authorities, hotel & resorts, toys, recreational facilities, sports facilities, festivals & events, museums, newspapers, magazines, books, broadcasting stations & programs, streaming & music services.
RA06
Corporate Image & Corporate Social Responsibility
Non-product or service-based campaign including event sponsorships, seasonal messages or announcements, or non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical issues to increase the brand perception and reputation.
RA07
Public Services & Cause Appeals
Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety, health & hygiene, political & religious messages, unions & associations, environmental awareness, human rights, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, social justice, abuse, charities, volunteers & donation appeals & NGOs.
INNOVATIVE USE OF RADIO & AUDIO
RA08
Use of Radio & Audio as a Medium
Innovative use of audio or radio medium in the brand communication.
RA09
Use of Audio or Voice Technology
Innovative use of audio or voice technology utilised creatively to enhance the audience experience. This can include, but is not limited to the use of software or other technology in the audio or voice production process.
RA10
Branded Content/Podcasts
Brand commissioned content created for radio, podcasts or other audio platforms to enhance the audience experience in the brand communication.
AUDIO CRAFT
RA11
Use of Music
How the use of music (existing, composed, or rearranged) enhances the radio spot/audio work.
RA12
Casting & Use of Talent/Celebrity
How the use of voice talent, celebrity, or influencer whose script delivery enhances the radio spot/audio work.
RA13
Sound Design
How the use of sound including sound effects, ambient sound, etc. enhances the radio spot/audio work.
RA14
Script
How the scriptwriting enhances the radio spot/audio work.
RESILIENCE THROUGH CREATIVITY
RA15
Resilience Through Creativity
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
LOTUS ROOTS
LRRA
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
