ADFEST 2023

Brand Experience awards creative works that have all brand building through the dimension of experience design, activation, immersive, retail and 360° consumer engagement. Entries should demonstrate how the consumer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.

The decision of the Juries on Brand Experience Lotus winner will be based on 4 criteria and weighted as follow:

• Creativity (30%)

• Strategy (20%)

• Execution (30%)

• Results (20%)

Each execution/campaign/set of execution constitutes one entry

BE01

Guerrilla Marketing & Stunts

Guerrilla marketing tactics, stunts (publicity stunts, street stunts), pop-up events to drive consumer engagement.

BE02

Events

Big-scale events such as sport events, festivals, concerts, corporate entertainment, built stages, etc. to engage with consumer.

BE03

Exhibitions & Installations

Space utilisation or use of a more permanent feature to drive consumer engagement, including galleries, exhibitions, fairs, trade shows, vending machines, floor graphics, transit advertising, etc.
Note: works entered into BE03 cannot be re-entered into Digital Installation (BE13)

BE04

Ambient: Small Scale

Items in bars & restaurants, glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, door hangers.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.

BE05

Ambient: Large Scale

Non-traditional outdoor/ 3D billboards including non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, helicopter banners and executions that utilise a space or an existing permanent feature, etc.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.

BE06

In-Store Experience

In-store communications including product & shelf display, in-store merchandising & promotion, pop-up stores, events, sampling, etc. etc. designed to drive consumer engagement with a brand.

BE07

Launch/Re-Launch

Launch or re-launched a brand, product or service.

BE08

Competitions & Promotions

Competitions or promotional incentives used to drive consumer engagement with a brand.

BE09

Sponsorship & Brand Partnership

Partnerships and/or sponsorships that create immediate and long-term brand experiences or activations.

BE10

Use of Film & Audio

Cinema, TV, online film or radio & audio.

BE11

Use of Print & Conventional Outdoor

Magazines, newspapers, inserts, trade journals, other printed collaterals, posters, billboards, etc.

BE12

Use of Mobile & Devices

Use of technology for mobile or other portable devices such as mobile applications, widgets, MMS/SMS, Bluetooth and geolocation technology (RFID, NFC, GPS), QR codes, etc. The work should show how it engages the consumer and lead to interaction with the brand.

BE13

Digital Installations

Immersive large or small scale digital experiences and events which are set up to engage and strengthen relationships with consumer. This can include, but is not limited to VR/AR installations, multi-screen and multi-dimensional experience.
Note: works entered into BE13 cannot be re-entered into Exhibitions & Installations (BE03)

BE14

Use of Digital & Social Platforms

Digital (websites, microsites, banners ads, eDMs, messaging, search engine and viral campaigns & social platforms (social media platforms, networking sites, social activities, streaming platforms, online communities, blogs, etc.) that enhance brand experience or engagement.

BE15

Touchpoint Technology & Tech-led Brand Experience

Use of new or existing technology to enhance the consumer experience with the brand.

BE16

Branded Games New

Branded games that target and engage consumer through games including, but not limited to online games, mobile games, apps, to enhance the consumer experience with the brand.

BE17

Integrated Brand Experience Campaign

Campaign that effectively and seamlessly utilises multiple mediums/channels to enhance and enrich consumer experience and engagement.

RESILIENCE THROUGH CREATIVITY

BE18

Resilience Through Creativity

A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.

LOTUS ROOTS

LRBE

Lotus Roots

This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.