BRAND EXPERIENCE LOTUS < BACK
Brand Experience awards creative works that have all brand building through the dimension of experience design, activation, immersive, retail and 360° consumer engagement. Entries should demonstrate how the consumer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.

The decision of the Juries on Brand Experience Lotus winner will be based on 4 criteria and weighted as follow:

          • Creativity (30%)
          • Strategy (20%)
          • Execution (30%)
          • Results (20%)

Each execution/campaign/set of execution constitutes one entry

BE01
Guerrilla Marketing & Stunts
 
Guerrilla marketing tactics, stunts (publicity stunts, street stunts), pop-up events to drive consumer engagement.
BE02
Events
 
Big-scale events such as sport events, festivals, concerts, corporate entertainment, built stages, etc. to engage with consumer.
BE03
Exhibitions & Installations
 
Space utilisation or use of a more permanent feature to drive consumer engagement, including galleries, exhibitions, fairs, trade shows, vending machines, floor graphics, transit advertising, etc.
Note: works entered into BE03 cannot be re-entered into Digital Installation (BE13)
BE04
Ambient: Small Scale
 
Items in bars & restaurants, glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, door hangers.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
BE05
Ambient: Large Scale
 
Non-traditional outdoor/ 3D billboards including non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, helicopter banners and executions that utilise a space or an existing permanent feature, etc.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
BE06
In-Store Experience
 
In-store communications including product & shelf display, in-store merchandising & promotion, pop-up stores, events, sampling, etc. etc. designed to drive consumer engagement with a brand.
BE07
Launch/Re-Launch
 
Launch or re-launched a brand, product or service.
BE08
Competitions & Promotions
 
Competitions or promotional incentives used to drive consumer engagement with a brand.
BE09
Sponsorship & Brand Partnership
 
Partnerships and/or sponsorships that create immediate and long-term brand experiences or activations.
BE10
Use of Film & Audio
 
Cinema, TV, online film or radio & audio.
BE11
Use of Print & Conventional Outdoor
 
Magazines, newspapers, inserts, trade journals, other printed collaterals, posters, billboards, etc.
BE12
Use of Mobile & Devices
 
Use of technology for mobile or other portable devices such as mobile applications, widgets, MMS/SMS, Bluetooth and geolocation technology (RFID, NFC, GPS), QR codes, etc. The work should show how it engages the consumer and lead to interaction with the brand.
BE13
Digital Installations
 
Immersive large or small scale digital experiences and events which are set up to engage and strengthen relationships with consumer. This can include, but is not limited to VR/AR installations, multi-screen and multi-dimensional experience.
Note: works entered into BE13 cannot be re-entered into Exhibitions & Installations (BE03)
BE14
Use of Digital & Social Platforms
 
Digital (websites, microsites, banners ads, eDMs, messaging, search engine and viral campaigns & social platforms (social media platforms, networking sites, social activities, streaming platforms, online communities, blogs, etc.) that enhance brand experience or engagement.
BE15
Touchpoint Technology & Tech-led Brand Experience
 
Use of new or existing technology to enhance the consumer experience with the brand.
BE16
Branded Games New
 
Branded games that target and engage consumer through games including, but not limited to online games, mobile games, apps, to enhance the consumer experience with the brand.
BE17
Integrated Brand Experience Campaign
 
Campaign that effectively and seamlessly utilises multiple mediums/channels to enhance and enrich consumer experience and engagement.
RESILIENCE THROUGH CREATIVITY
BE18
Resilience Through Creativity
 
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
LOTUS ROOTS
LRBE
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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