BRAND EXPERIENCE LOTUS < BACK
Brand Experience awards creative works that have all brand building through the dimension of experience design, activation, immersive, retail and 360° consumer engagement. Entries should demonstrate how the consumer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.

The decision of the Juries on Brand Experience Lotus winner will be based on the following criteria:
          • Creativity (30%)
          • Strategy (20%)
          • Execution (30%)
          • Results (20%)

BE01
Use of Guerrilla Marketing
 
Guerrilla marketing tactics, stunts (publicity stunts, street stunts), live/pop-up events to drive consumer engagement.
BE02
Use of Live Shows/Concerts/Festivals
 
Big-scale events such as sport events, festivals, concerts, corporate entertainment, built stages, etc. to engage with consumers.
BE03
Exhibitions and Installations
 
Space utilisation or use of a more permanent feature to drive consumers engagement, including galleries exhibitions, fairs, trade shows, vending machines, floor graphics, transit advertising, etc.
Note: works entered into BE03 cannot be re-entered into Digital Installation (BE13)
BE04
Use of Ambient: Small Scale
 
Ambient media including items in bars & restaurants, glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, door hangers.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
BE05
Use of Ambient: Large Scale
 
Non-traditional outdoor/ 3D billboards including non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, helicopter banners and executions that utilise a space or an existing permanent feature, etc.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
BE06
Merchandising/In-Store Experience
 
Merchandising and in-store activities to drive consumer engagement with a brand.
BE07
Launch/Re-Launch
 
Launch or re-launched a brand, product or service.
BE08
Use of Competitions & Promotional Games
 
Competitions or promotional incentives used to drive consumer engagement with a brand.
BE09
Sponsorship & Brand Partnership
 
Partnerships and/or sponsorships that create immediate and long-term brand experiences or activations.
BE10
Use of Broadcast
 
Cinema, TV or radio & audio.
BE11
Use of Print or Conventional Outdoor
 
Print or conventional outdoor i.e newspapers, magazines, inserts, trade journals, posters, billboards, etc.
BE12
Use of Mobile & Devices
 
Use of technology for mobile or other portable devices such as mobile app. The work should show how it engages the consumers and lead to interaction with the brand.
BE13
Digital Installations
 
Immersive large or small scale digital experiences and events which are set up to engage and strengthen relationships with consumers. This can include, but is not limited to VR/AR installations, motion chairs, multi-screen and multi-dimensional experience.
BE14
Use of Digital & Social Platforms
 
Digital & social platforms enhanced a brand experience or engagement.
BE15
Touchpoint Technology & Tech-led Brand Experience *New*
 
Use of new or existing technology to enhance the consumer experience with the brand.
BE16
Integrated Brand Experience Campaign
 
Campaign that effectively and seamlessly utilises multiple mediums/channels to enhance and enrich consumer experience and engagement.
LOTUS ROOTS
LRBE
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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