ADFEST 2019

BRAND EXPERIENCE & ENGAGEMENT LOTUS ^*NEW* < BACK

Brand Experience & Engagement Lotus awards creative works that have all brand building through the dimension of experience design, activation, immersive, retail and 360° customer engagement. Entries should demonstrate how the customer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.

The decision of the Juries on Brand Experience & Engagement Lotus winner will be based on the following criteria:

• Creativity/Idea/Insight (30%)

• Strategy (20%)

• Execution (30%)

• Results (20%)

SUB-CATEGORIES

BE01

Use of Guerrilla Marketing

Any brand experience or engagement using guerrilla marketing including live stunts i.e, street teams, publicity stunts and street stunts to drive customers’ engagement.

BE02

Use of Live Shows/Concerts/Festivals

Any brand experience or engagement using big-scale events such as sport events, festivals, concerts, corporate entertainment, built stages, etc. to engage with customers.

BE03

Exhibitions and Installations

Any brand experience or engagement creating a space or using a more permanent feature to drive consumers engagement, including galleries exhibitions, fairs, trade shows, vending machines, floor graphics, transit advertising, etc.
Note: works entered into BE03 cannot be reentered into Digital Installation (BE13)

BE04

Use of Ambient: Small Scale

Any brand experience or engagement using the ambient media including items in bars & restaurants, glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, door hangers.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.

BE05

Use of Ambient: Large Scale

Any brand experience or engagement using the non-traditional outdoor/ 3D billboards including non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, helicopter banners and executions that utilise a space or an existing permanent feature, etc.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.

BE06

Merchandising/In-Store Experience

Any brand experience or activation using the merchandising and in-store activities to drive customer engagement with a brand.

BE07

Launch/Re-Launch

Any brand experience or engagement created to launch or re-launched a brand, product or service.

BE08

Use of Competitions & Promotional Games

Any brand experience or engagement using competitions or promotional incentives used to drive customer engagement with
a brand.

BE09

Sponsorship & Brand Partnership

Any brand experience or engagement using partnerships and/or sponsorships that create immediate and long-term brand experiences or activations.

BE10

Use of Broadcast

Any brand experience or engagement using cinema, TV or radio & audio.

BE11

Use of Print or Conventional Outdoor

Any brand experience or engagement using print or conventional outdoor i.e newspapers, magazines, inserts, trade journals, posters, billboards, etc.

BE12

Use of Mobile & Devices

Any brand experience or engagement through the use of technology for mobile or other portable devices such as mobile app.
The work should show how it engages the consumers and lead to interaction with the brand.

BE13

Digital Installations

Any brand experience or engagement using an immersive large or small scale digital experiences and events which are set up to engage and strengthen relationships with consumers. This can include, but is not limited to VR/AR installations, motion chairs,
multi-screen and multi-dimensional experience.

BE14

Use of Digital & Social Platforms

Any brand experience or engagement using digital & social platforms enhanced a brand experience or engagement.

BE15

Integrated Campaign led by Brand Experience & Engagement

Programmes that use multiple mediums in one campaign which is initiated, led or driven predominantly by brand experience & engagement. Entries in this category must contain different media and will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign.

LOTUS ROOTS

LRBE

Lotus Roots

This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.

AUDIO LOTUS BRANDED ENTERTAINMENT LOTUS BRAND EXPERIENCE & ENGAGEMENT LOTUS ^*NEW* DESIGN LOTUS DIRECT LOTUS eCOMMERCE LOTUS ^*NEW* EFFECTIVE LOTUS FILM CRAFT LOTUS FILM LOTUS INNOVA LOTUS INTEGRATED LOTUS INTERACTIVE LOTUS LOTUS ROOTS MEDIA LOTUS MOBILE LOTUS NEW DIRECTOR LOTUS OUTDOOR LOTUS PRESS LOTUS PRINT CRAFT LOTUS