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FILM CRAFT LOTUS
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Film Craft Lotus awards craftsmanship and technical prowess in film production that are not only flawlessly executed, but also enhance the idea.
The decision of the Juries on Entertainment Lotus winner will be based on 4 criteria and weighted as follow:
The decision of the Juries on Entertainment Lotus winner will be based on 4 criteria and weighted as follow:
For Craft categories (CF01-CF16):
Each execution constitutes one entry. Executions which form a campaign must be entered and paid for as single entries.
For Resilience Through Creativity (CF17) and Lotus Roots (LRCF):
Each execution/campaign/set of execution constitutes one entry.
CF01
Directing
How the director’s vision enhances the story and makes the idea stronger.
CF02
Editing
How the editing enhances the story and makes the idea stronger.
CF03
Cinematography
How the cinematography enhances the story and makes the idea stronger. Namely, through composition, style of photography, lighting and use of camera techniques.
CF04
Special Effects: In-Camera
How the execution of in-camera practical effects (e.g. pyrotechnics, mechanized props, models, atmospheric effects) or in-camera optical effects (e.g. multiple exposure, ramping speed, shutter adjustment, time-lapse, mattes) enhance the story and make the idea stronger.
Note: works involving digital visual effects must be entered into CF05.
Note: works involving digital visual effects must be entered into CF05.
CF05
Special Effects: Digital Visual Effects
How the digitally created or manipulated imagery (CGI) enhances a story and makes the idea stronger.
Note: works involving the integration of in-camera effects must be entered into CF04.
Note: works involving the integration of in-camera effects must be entered into CF04.
CF06
Animation (In-Camera or Digital)
How the execution of the animation (including character/asset design, build, 2D/3D animation and integration, stop motion, motion graphics) enhance a story and make the idea stronger.
CF07
Production Design
How the execution of a cohesive overall aesthetic via production design, including set design, location builds and prop design enhance a story and make the idea stronger.
CF08
Costume Design
How the costume designer’s vision of props and wardrobes enhances the director’s vision and makes the idea stronger.
CF09
Casting
How the casting selections bring the idea to life and enhance the delivery of the script. Script can be either way (agency or production/director).
CF10
Use of Talent/Celebrity
How the use of the talent, celebrity, influencer, or KOL enhances the idea and brings the script to life.
CF11
Script
How the interpretation and development of the script enhance the story and make the idea stronger. The origin and development of the script can be either from agency or production.
CF12
Original Music Score
How the original composition of music enhances the story and makes the idea & execution stronger.
Note: works submitted into CF12 cannot be entered into CF13.
Note: works submitted into CF12 cannot be entered into CF13.
CF13
Use of Music Track
How the choice, integration, reproduction, adaptation and re-mixing of pre-existing music enhance the story and make the idea stronger.
Note: works submitted into CF13 cannot be entered into CF12.
Note: works submitted into CF13 cannot be entered into CF12.
CF14
Sound Design
How the sound design enhances a story and makes the idea stronger.
CF15
Colour Grading
How the colour grading enhances a story and makes the idea stronger.
CF16
Breakthrough in Production
New
How the production from idea to execution innovatively redefines production capabilities. The crafts utilised in the production should reflect unparalleled or groundbreaking achievements in production including production methods or technological applications.
RESILIENCE THROUGH CREATIVITY
CF17
Resilience Through Creativity
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
LOTUS ROOTS
LRCF
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
