CATEGORIES
FILM CRAFT LOTUS
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Film Craft Lotus awards craftsmanship and technical prowess in film production that are not only flawlessly
executed, but also enhance the idea.
For Film Craft Lotus categories (CF01-CF15):
Each execution constitutes one entry. Executions which form a campaign
must be entered and paid for as single entries.
For Breakthrough in Production (CF16) and Lotus Roots (LRCF):
Each execution/campaign/set of execution constitutes one entry.
PRODUCTION
CF01
Directing
How the director’s vision enhances the story and makes the idea stronger.
CF02
Script
How the interpretation and development of the script enhance the story and make the idea stronger. The origin and development of the script can be either from agency or production.
CF03
Cinematography
How the cinematography enhances the story and makes the idea stronger. Namely, through composition, style of photography, lighting and use of camera techniques.
CF04
Production Design
How the execution of a cohesive overall aesthetic via production design, including set design, location builds and prop design enhance a story and make the idea stronger.
CF05
Costume Design
How the costume designer’s vision of props and wardrobes enhances the director’s vision and makes the idea stronger.
CF06
Casting
How the casting selections bring the idea to life and enhance the delivery of the script. Script can be either way (agency or production/director).
CF07
Use of Talent/Celebrity
How the use of the talent, celebrity, influencer, or KOL enhances the idea and brings the script to life.
POST-PRODUCTION
CF08
Editing
How the editing enhances the story and makes the idea stronger.
CF09
Colour Grading
How the colour grading enhances a story and makes the idea stronger.
CF10
Special Effects: In-Camera
How the execution of in-camera practical effects (e.g. pyrotechnics, mechanized props, models, atmospheric effects) or in-camera optical effects (e.g. multiple exposure, ramping speed, shutter adjustment, time-lapse, mattes) enhance the story and make the idea stronger.
Note: Works involving digital visual effects must be entered into Special Effects: Digital Visual Effects (CF11).
Note: Works involving digital visual effects must be entered into Special Effects: Digital Visual Effects (CF11).
CF11
Special Effects: Digital Visual Effects
How the digitally created or manipulated imagery (CGI) enhances a story and makes the idea stronger.
Note: Works involving the integration of in-camera effects must be entered into Special Effects: In-Camera (CF10).
Note: Works involving the integration of in-camera effects must be entered into Special Effects: In-Camera (CF10).
CF12
Animation (In-Camera or Digital)
How the execution of the animation (including character/asset design, build, 2D/3D animation and integration, stop motion, motion graphics) enhance a story and make the idea stronger.
MUSIC & SOUND
CF13
Original Music Score
How the original composition of music enhances the story and makes the idea & execution stronger.
Note: Works entered into CF13 cannot be re-entered into Use of Music Track (CF14).
Note: Works entered into CF13 cannot be re-entered into Use of Music Track (CF14).
CF14
Use of Music Track
How the choice, integration, reproduction, adaptation or re-mixing of preexisting music enhance the story and make the idea stronger.
Note: Works entered into CF14 cannot be re-entered into Original Music Score (CF13).
Note: Works entered into CF14 cannot be re-entered into Original Music Score (CF13).
CF15
Sound Design
How the sound design enhances a story and makes the idea stronger.
OTHER
CF16
Breakthrough in Production
How the production from idea to execution innovatively redefines production capabilities. The crafts utilised in the production should reflect unparalleled or groundbreaking achievements in production including production methods or technological applications.
LOTUS ROOTS
LRCF
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
