ADFEST 2019

DIRECT LOTUS < BACK

Direct Lotus goes beyond the ambit of traditional direct marketing to encompass all or any kind communication where it is possible to deliver measurable results in the consumer as well as business to business marketing.
Direct medium can be used individually or in combination where there is a simple and clear method to measure success. The key to successful Direct communication is “targeted relationship” with measureable results.

The decision of the Juries on Direct Lotus winners will be based on 5 criteria and weighted as follow:

• Creativity/Idea/Insight (40%)

• Strategy(10%)

• Execution & Craft(20%)

• Results(20%)

• Creative Targeting(10%)

SUB-CATEGORIES

DM01

Direct Mail

One-dimensional and multi-dimensional mailing including greeting cards, printing advertising, inserts, sample and pop-ups mailing sent either by courier, dispatch or hand delivery where there is a clear and measurable action.

DM02

Low Budget Campaign

Best creative with production budget of below USD 1 per item, excluding agency fee.

DM03

Best Use of Film & Audio

Any or all kinds of film developed for television, cinema, web, mobile, or outdoor and all kinds of communication developed for radio or other use of audio media includes radio spots, DJ mentions, radio promos, etc. where there is a direct call to action and measurable results.

DM04

Best Use of Print & Conventional Outdoor

Any or all kinds of printed and conventional outdoor communication, where there is a direct call to action and measurable results. Includes magazines, newspapers, posters, billboards, etc.

DM05

Best Use of Direct Ambient: Small Scale

Best use of the surrounding area or environment where there is a direct call to action and measurable results. Small scale includes glasses, napkins, beer mats, ashtrays, petrol pumps, flyers, stickers, signage, etc.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.

DM06

Best Use of Direct Ambient: Large Scale

Best use of the surrounding area or environment where there is a direct call to action and measurable results. Large scale includes supersized and non-standard shaped sites, floor media, events, live stunts, etc.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.

DM07

Best Use of Online

Websites, microsites, banners ads., eDMs, widgets and viral campaigns where the activity has a clear call to action and delivered measurable results.

DM08

Best Use of Mobile Marketing

Direct campaigns that target consumers on mobile and portable devices with a clear call to action and delivered measurable results. Includes mobile applications, widgets, MMS/SMS campaigns, mobile films, Bluetooth and location based marketing, etc.

DM09

Best Use of Social Media

Any or all kinds of social media-led activities with a clear and measurable call to action. Includes social media, social networking platforms, blogs, etc.

DM10

Co-Created & User Generated Content

Any or all kinds of socially-led activities with a clear and measurable consumer engagement, participation, and/or brand collaboration.

DM11

Best Use of Technology

Any or all kinds of communication utilizing and introducing new technology and its applications. Includes virtual reality, augmented reality, interactive technology, wearable technology, 3D printing, etc.

DM12

Field Marketing

Direct campaigns that target consumers on the field marketing and/or real-time activities. Includes shopper marketing campaigns, on ground promotions, events, sampling activities, door-2-door campaigns, direct sales, etc.

DM13

Direct Campaign for Retention/Loyalty

Direct campaigns that initiate a targeted drive towards a business, company, or product in order to establish a relationship with the consumer or encourage customer loyalty.

DM14

Direct Campaign for Launch/Re-Launch ^*NEW*

Direct campaign that created to launch or re-launched a brand, product or service.

DM15

Best Integrated Direct Campaign

Campaign demonstrating the best use of direct and measurable marketing. Entries to this category must have multiple mediums where the results are quantifiable and can be clearly to the campaign.

LOTUS ROOTS

LRDM

Lotus Roots

This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.

AUDIO LOTUS BRANDED ENTERTAINMENT LOTUS BRAND EXPERIENCE & ENGAGEMENT LOTUS ^*NEW* DESIGN LOTUS DIRECT LOTUS eCOMMERCE LOTUS ^*NEW* EFFECTIVE LOTUS FILM CRAFT LOTUS FILM LOTUS INNOVA LOTUS INTEGRATED LOTUS INTERACTIVE LOTUS LOTUS ROOTS MEDIA LOTUS MOBILE LOTUS NEW DIRECTOR LOTUS OUTDOOR LOTUS PRESS LOTUS PRINT CRAFT LOTUS