Categories
ENTERTAINMENT LOTUS
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Entertainment Lotus awards brand-funded creative content and entertainment that is created or co-created seamlessly into a platform to engage consumers.
The decision of the Juries on Entertainment Lotus winner will be based on 4 criteria and weighted as follow:
Each execution/campaign/set of execution constitutes one entry.
The decision of the Juries on Entertainment Lotus winner will be based on 4 criteria and weighted as follow:
• Creativity/Idea/Insight (30%)
• Strategy (20%)
• Execution (20%)
• Results (30%)
Each execution/campaign/set of execution constitutes one entry.
EN01
Fiction & Non-Fiction Film: Up to 5 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/color between each episode
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/color between each episode
EN02
Fiction & Non-Fiction Film: 5-30 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/color between each episode
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/color between each episode
EN03
Fiction & Non-Fiction Film: Over 30 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/color between each episode
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/color between each episode
EN04
Music
Branded entertainment through music collaboration between a brand and artists to create entertaining content
EN05
Audio Content
Branded content created for radio, podcasts or other audio platforms.
EN06
Print & Conventional Outdoor
Newspapers, magazines, inserts, trade journals, posters, billboards, etc.
EN07
Experiential
Use of live events that use branded elements to create an experience to the audience includes live stunts, exhibitions, events, expos & trade fairs, festivals, etc.
EN08
Live Broadcast
Live broadcast or online streaming.
EN09
Digital, Social & Emerging Technology
Websites, microsites, online banners, digital marketing, social media platforms, VR, AR, wearable technology, and other emerging technology.
EN10
User Generated Content
Use of content created by consumer whether through collaboration, content creation, or contribution. Use of generated content could be through audience engagement, distribution strategy, or other means.
EN11
Brand Integration & Sponsorships/Partnerships
Use of brand integration into an existing platform. Includes brand sponsorship & partnership collaborations.
EN12
Talent/Celebrity
Strategic collaboration with talents, celebrities, influencers, or KOLs to create content that engages consumers and enhance the brand. Includes fiction & non-fiction films, series, live stunts, exhibitions, events, expos & trade fairs, festivals, etc.
EN13
Games
Games including apps and online games that engage consumers and enhance the brand.
EN14
Sports & eSports
Use of athletes, sports teams, sporting events or associations to create content that engages consumers and benefit the brand.
EN15
Integrated Entertainment Campaign
Campaign that effectively and seamlessly utilises multiple mediums.
RESILIENCE THROUGH CREATIVITY
EN16
Resilience Through Creativity
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
LOTUS ROOTS
LREN
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
