ADFEST 2023

The Digital Craft Lotus awards technological craftsmanship, where design and function enhance user experience using digital elements and capabilities. The decision of the juries will focus on the creative idea, craftsmanship in its execution and user experience.

Each campaign/set of execution constitutes one entry.

DESIGN

Overall creative aesthetic value of the work.

CD01

User Interface (UI)

User Interface design interaction with consumers that optimises the brand on a digital platform through presentation and overall user experience.

CD02

Video & Moving Image

Online video, moving images, motion graphics, video, animation that enhance the user experience.

CD03

Digital Illustration

Digital Illustration utilised creatively for the digital platform, including 3D modeling, to enhance the user experience.

CD04

Digital Image Design

Digital image design, including photography, artwork, image manipulation, utilised creatively to enhance the user experience.

CD05

Music & Sound Design

Music or Sound Design, including branded music and sound design, utilised creatively to enhance the user experience.

CD06

Overall Aesthetic Design

The overall aesthetic design that enhances the user experience.

FUNCTION

Practicality, Functionality & Performance of the work.

CD07

UX & Journey Design

How the design fluidly results in the overall cohesive interactive user experience with focus on functionality.

CD08

Native & Built-In Feature Integration

Creative utilisation of built-in and existing integral features of a digital device such as mobile, tablet, desktop, laptop, or other digital device including built-in cameras, microphones, touchscreens, Bluetooth, mobile sensors, GPS, etc.

CD09

Experience Design: Multi-Platform

Immersive digital experiences (include both large and small scales) and events designed to engage and/or interact with consumers such as VR, AR, digital installations, motion chairs, multi-screen and multi-dimensional experiences.

CD10

Overall Functional Design

The overall excellence in performance and functionality.

TECHNOLOGY

All digital entries including mobile can be entered multiple times in this section: The jury will consider the value of the applied technology as a platform for creative digital content and how it is executed to enhance the user experience.

CD11

Innovative Use of Technology

Campaign that innovatively utilises existing or new technology including new realities (AI, VR, AR, MR, XR), geolocation technology (RFID, NFC, GPS), robotics, gadgets or electronics, wearable technology, voice activated technology and interactive technology etc. to enhance the user experience and/or brand communication.

DATA

All digital entries including mobile can be entered multiple times in this section: The jury will consider how data is presented or utilised to enhance brand experience.

CD12

Use of Data

Campaign that demonstrates and utilises innovative use of data to engage consumers whether through its collection, compilation, development, and/or visualisation to enhance the user experience and/or brand communication.

RESILIENCE THROUGH CREATIVITY

CD13

Resilience Through Creativity

A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.

LOTUS ROOTS

LRCD

Lotus Roots

This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.