DIGITAL CRAFT LOTUS New < BACK

The Digital Craft Lotus awards the value of technological craftmanship, where design and function enhance the user experience and/or archieved the digital elements. Work should also demonstate its execution of that digital context. The decision of juries will be focus on the execution and experience.


DESIGN
Overall creative aesthetic value of the work.
CD01
User Interface (UI)
 
User Interface design interaction with consumers that optimises the brand on a digital platform through presentation and overall user experience.
CD02
Video/Moving Image
 
Online video, moving images, motion graphics, video, animation that enhance the user experience.
CD03
Digital Illustration
 
Digital Illustration utilised creatively for the digital platform, including 3D modeling, to enhance the user experience.
CD04
Digital Image Design
 
Digital image design, including photography, artwork, image manipulation, utilised creatively to enhance the user experience.
CD05
Music/Sound Design
 
Music or Sound Design, including branded music and sound design, utilised creatively to enhance the user experience.
CD06
Overall Aesthetic Design
 
The overall aesthetic design that enhances the user experience.
FUNCTION
Practicality, Functionality & Performance of the work.
CD07
UX & Journey Design
 
How the design fluidly results in the overall cohesive interactive user experience with focus on functionality.
CD08
Native & Built-In Feature Integration
 
Creative utilisation of built-in and existing integral features of a digital device such as mobile, tablet, desktop, laptop, or other digital device including built-in cameras, microphones, touchscreens, Bluetooth, mobile sensors, GPS, and so on.
CD09
Experience Design: Multi Platform
 
Immersive digital experiences (include both large and small scales) and events designed to engage and/or interact with consumers such as VR, AR, digital installations, motion chairs, multi-screen and multi-dimensional experiences.
CD10
Overall Functional Design
 
The overall excellence in performance and functionality.
TECHNOLOGY
All digital entries including mobile can be entered multiple times in this section: The jury will consider the value of the applied technology as a platform for creative digital content and how it is executed to enhance the user experience.
CD11
Innovative Use of Technology
 
Campaign that innovatively utilises existing or new technology including artificial intelligence, virtual reality, robotics, gadgets or electronics, wearable technology, voice activated technology and interactive technology, etc. to enhance the user experience and/or brand communication.
DATA
All digital entries including mobile can be entered multiple times in this section: The jury will consider how data is presented or utilised to enhance brand experience.
CD12
Use of Data
 
Campaign that demonstrates and utilises innovative use of data to engage consumers whether through its collection, compilation, development, and/or visualisation.
LOTUS ROOTS
LRCD
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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