PR LOTUS *NEW* < BACK
PR Lotus awards the strategy and creative execution that develop, preserve or strengthen the reputation and business of the brand. Entries should demonstrate how the strategy, insight, and creative idea have a positive impact on the brand’s perception leading to changes whether business, societal or cultural.

The decision of the Juries on PR Lotus winner will be based on 4 criteria and weighted as follow:
          • Creativity/Idea/Insight (30%)
          • Strategy(20%)
          • Execution(30%)
          • Results(20%)

IMPLEMENTATION
PR01
Corporate Image
 
Campaign that raises the brand's corporate image, perception, and reputation.
PR02
Crisis Management
 
Campaign that aims to negate the impact of negative publicity or crisis that might affect the company's credibility and reputation. Entries should include details of the crisis management plan, execution, and demonstrate resolution of the issue.
PR03
Corporate Social Responsibility
 
Campaign that addresses environmental, social, and ethical efforts to increase the brand's perception and reputation.
PR04
Use of Media Relations
 
Campaign with the media and journalism at its core, where innovative use of media leads to engagement or editorial influence. Entries should include details of media coverage and how the campaign met its communication objectives.
PR05
Use of Events & Stunts
 
Campaign PR strategy that employ guerrilla marketing, stunts, events, festivals, competitions, promotional games or activities, street art, exhibitions, parties, etc. to increase the brand's perception and reputation.
PR06
Use of Talent
 
Campaign that collaborates with a celebrity, personality or influencer to raise awareness, fulfil a communication objective, and/or establish consumer affinity.
PR07
Sponsorship & Partnership
 
Campaign that utilises sponsorship and/or partnership program to raise awareness or fulfil a communication objective to increase the brand's perception and reputation.
PR08
Launch/Re-launch
 
Campaign for launch or re-launched of a brand, product or service.
PR09
Brand Voice & Strategic Storytelling
 
Customised communication strategy to establish a brand's perception and identity in a particular way in order to establish brand affinity with its stakeholders.
PR10
Content-led Engagement
 
Distribution of media content created by a brand in order to drive engagement, gain awareness, or to promote the brand such as surveys, reports, blogs, newsletters etc.
DIGITAL & SOCIAL
In these categories, your entry will be judged specifically on how well the digital medium/social platform was used to execute the PR campaign.
PR11
Use of Digital in a PR Campaign
 
Campaign that utilises digital communications such as websites, microsites, search engine marketing, banner ads, email marketing, etc. to establish and/or strengthen consumer affinity.
PR12
Use of Social in a PR Campaign
 
Campaign that utilises social networking, blogs, sharing sites, etc. to establish and/or strengthen consumer affinity. This includes online communities, real-time response, user generated content, and innovative use of social media.
PR13
Use of Technology
 
Campaign that innovatively utilizes existing or new technology including artificial intelligence, virtual reality, robotics, gadgets or electronics, wearable, interactive technology, gaming, software/platform development etc.
DATA
PR14
PR Effectiveness
 
Campaign that demonstrates effectiveness with measurable results on the brand's perception and reputation. Entries should include details of measurement methods, analysis, and results to demonstrate quantitatively the effectiveness of the campaign.
PR15
Research, Data Analytics & Insight Generation
 
Campaign that utilises research, data or actionable insight as part of the formulation of the PR program. Entries should include details of how the research, analytical data, and/or insights contribute to the strategic formulation of the campaign.
INTEGRATED CAMPAIGN
PR16
Integrated PR Campaign
 
Campaign that effectively and seamlessly utilises multiple platforms/channels, where the PR element plays a major role. Entries should include details of how the different platforms/channels complement each other to demonstrate how the campaign is truly integrated at its core.
LOTUS ROOTS
LRPR
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
SUPPORTERS
PARTNERS
SUPPORTERS
PARTNERS
For all the latest ADFEST news, subscribe to ADFESTbuzz :
SUBMIT