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PRESS LOTUS
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Press Lotus awards creativity of tradition print advertising including the innovative use of print as the medium.
The same work can only be entered ONCE in Products & Services (P01-P11)
Each execution constitutes one entry. Executions which form a campaign must be entered and paid for as single entries.
For Printed Publications (P12), Use of Print (P13), Resilience Through Creativity (P14) and Lotus Roots (LRP):
Each execution/campaign/set of execution constitutes one entry.
PRODUCTS & SERVICES
For print advertisement in newspaper, magazine, etc.
P01
Food & Beverages
P02
Fast Moving Consumer Goods
Beauty products, cosmetics, perfumes, sanitary products, toiletries, cleaning products, household maintenance products, household items, kitchenware, pet products, building products & materials.
P03
Durable Consumer Goods
Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses, consumer electronics, home & kitchen appliances, pet products, kitchenware, home decorations, building products & materials, home security products.
P04
Healthcare
Pharmaceutical products, supplements, healthcare products.
P05
Automotive
Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, tyres, spare parts, accessories incl. in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car financing & leasing.
P06
Retail
Department stores, specialty stores, eCommerce, online stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs.
P07
Travel & Leisure
Transportation & travel services, tourism authorities, hotel & resorts, toys, recreational facilities, sports facilities, festivals & events, museums.
P08
Media & Entertainment
Newspapers, magazines, books, broadcasting stations & programs, streaming & music services.
P09
Finance, Commercial Public Services, Business Products & Services
Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment, business equipment & supplies, B2B services including agencies, telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.
P10
Corporate Image & Corporate Social Responsibility
Non-product or service-based campaign including event sponsorships, seasonal messages or announcements, or non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical issues to increase the brand perception and reputation.
P11
Public Services & Cause Appeals
Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety, health & hygiene, political & religious messages, unions & associations, environmental awareness, human rights, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, social justice, abuse, charities, volunteers, donation appeals & NGOs.
PRINTED PUBLICATIONS
P12
Books & Publications
New
The creation of original printed or published media, including books, magazines, annual reports, catalogues, brochures, press kits,
covers and digital publications etc. for commercial or promotional purpose to increase brand profile.
Note: entries should indicate in the submission whether the cover or the whole publication should be considered/judged.
Note: entries should indicate in the submission whether the cover or the whole publication should be considered/judged.
USE OF PRINT
P13
Innovative Use of Print
Innovative use of print as a medium such as interactive print ads, use of other technology which digital and interactive elements including downloadable applications, QR codes, augmented reality and NFC to engage consumer, but eligible works must have been published in newspapers, magazines, or inserts (digital works are not eligible).
RESILIENCE THROUGH CREATIVITY
P14
Resilience Through Creativity
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
LOTUS ROOTS
LRP
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
