DESIGN LOTUS
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The Design Lotus awards works of design craftsmanship where the design elevates the brand communication objectives.
The decision of the Juries on Design Lotus winner will be based on the following criteria:
| Design-based with no Functionality | Design-based with Functionality | |
| Creativity/Idea/Insight 40% | Creativity/Idea/Insight 30% | |
| Execution & Craft 30% | Execution & Craft 30% | |
| Brand Engagement & Justification 30% | Brand Engagement & Justification 20% | |
| Functionality 20% |
Each campaign/set of execution constitutes one entry.
BRANDING
DE01
New Brand Identity
Design of a new brand or corporate identity for any product, service or organisation.
Note: Works entered into DE01 cannot be re-entered into Rebrand of an existing Brand (DE02).
Note: Works entered into DE01 cannot be re-entered into Rebrand of an existing Brand (DE02).
DE02
Rebrand of an Existing Brand
Design to rebrand an existing brand identity for any product, service or organisation.
Note: Works entered into DE02 cannot be re-entered into New Brand Identity (DE01). Previous brand identity design should be provided for reference.
Note: Works entered into DE02 cannot be re-entered into New Brand Identity (DE01). Previous brand identity design should be provided for reference.
DE03
Product Design: Consumer Products
Design that enhances the brand value and experience.
How the scale of the creative idea and execution fits the scale of the problem; how the idea works for the particular brand, production execution, and the form and functionality of the design will also be considered.
How the scale of the creative idea and execution fits the scale of the problem; how the idea works for the particular brand, production execution, and the form and functionality of the design will also be considered.
DE04
Product Design: Innovative Design
Innovative design that redefines or explores inventive utilisation of technology, production process, or use of materials to create a functional and practical product.
Note: Works entered into DE04 cannot be re-entered into Other: Innovative Design (DE20). Works must be at least at the prototype stage to be eligible to enter. Conceptual ideas are not eligible.
For prototype works, potential for scalability and production execution will also be considered.
Note: Works entered into DE04 cannot be re-entered into Other: Innovative Design (DE20). Works must be at least at the prototype stage to be eligible to enter. Conceptual ideas are not eligible.
For prototype works, potential for scalability and production execution will also be considered.
DE05
Product Design: Sustainable Design
Product design that addresses social or environmental issues and introduces long-term solutions to raise the standard and quality of life. Includes environmental and sustainable energy, education, health & hygiene, disaster relief, etc. solutions.
Note: Works entered into DE05 cannot be re-entered into Other: Sustainable Design (DE21). Works must be at least at the prototype stage to be eligible to enter. Conceptual ideas are not eligible. For prototype works, potential for scalability and production execution will also be considered.
Note: Works entered into DE05 cannot be re-entered into Other: Sustainable Design (DE21). Works must be at least at the prototype stage to be eligible to enter. Conceptual ideas are not eligible. For prototype works, potential for scalability and production execution will also be considered.
PACKAGING DESIGN
DE06
Packaging Design: Consumer Products
Packaging design of physical products used for promotion, sales, or displays.
DE07
Packaging Design: Sustainable Design
Packaging design that aims to reduce harm on the environment including, but not limited to, materials used, resource & energy consumption, and production process. This includes recyclable or compostable materials, multi-use packaging, or refurbish materials.
Note: Works entered into DE07 cannot be re-entered into Other: Sustainable Design (DE21). Works must be at least at the prototype stage to be eligible to enter. Conceptual ideas are not eligible. For prototype works, potential for scalability and production execution will also be considered.
Note: Works entered into DE07 cannot be re-entered into Other: Sustainable Design (DE21). Works must be at least at the prototype stage to be eligible to enter. Conceptual ideas are not eligible. For prototype works, potential for scalability and production execution will also be considered.
COMMUNICATION DESIGN
DE08
Brand Collateral & Publications
Physical brand collateral materials e.g. stationary, direct mail, calendars, flyers, leaflets, tickets, postcards, invitations, greetings cards, books, magazines, reports, catalogues, brochures, press kits, etc.
Note: E-Book and online publication are not eligible and should be submitted to DE18: Digital & Interactive Design.
Note: E-Book and online publication are not eligible and should be submitted to DE18: Digital & Interactive Design.
DE09
Poster
Printed poster design.
Note: Digital poster is not eligible and should be submitted into DE18: Digital & Interactive Design.
Note: Digital poster is not eligible and should be submitted into DE18: Digital & Interactive Design.
DE10
Type Design
Design and creation of new typefaces including font styles and font families.
DE11
Illustration
DE12
Self-Promotion
Design of collateral, souvenir, products, etc. for own company’s or client’s promotion.
DE13
Limited Special Editions
Special edition products designed and produced in a limited quantity for a one-time occasion.
EXPERIENTIAL DESIGN
DE14
Point of Sale: Small Scale
In-store communications including product & shelf display, in-store merchandising, signage, poster, POS communication, structural graphics, retail bags & boxes, etc. designed to drive sales at point of purchase.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
DE15
Point of Sale: Large Scale
Permanent or temporary construction including retail & specialist stores, pop-up stores, installations, etc. at point of purchase.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
DE16
Exhibitions, Events & Public Environment
Exhibitions, installations, festivals, events, expos, trade fairs, galleries & museums, office & residential spaces, transportation & transit spaces.
DIGITAL DESIGN
DE17
Motion Design
Motion graphics, video, moving images, animation.
DE18
Digital & Interactive Design
Design created for the digital platform to enhance customer journey and experience. Includes static graphic, icon, websites, microsites, digital poster, digital publications, apps and digital installations.
DE19
Social Related Design
Design that utilises social platforms including social media platforms, networking sites, social activities, etc.
INNOVATION
DE20
Innovative Design
Innovative design that redefines or explores inventive utilisation of technology, production process, or use of materials.
Note: Works entered into DE20 cannot be re-entered into Product Design: Innovative Design (DE04). Works must be at least at the prototype stage to be eligible to enter. Conceptual ideas are not eligible. For prototype works, potential for scalability and production execution will also be considered.
Note: Works entered into DE20 cannot be re-entered into Product Design: Innovative Design (DE04). Works must be at least at the prototype stage to be eligible to enter. Conceptual ideas are not eligible. For prototype works, potential for scalability and production execution will also be considered.
DE21
Sustainable Design
Innovative design that addresses social or environmental issues and introduces long-term solutions to raise the standard and quality of life. Includes environmental and sustainable energy, education, health & hygiene, disaster relief, etc. solutions.
Note: Works entered into DE21 cannot be re-entered into Product Design: Sustainable Design (DE05) & Packaging Design: Sustainable Design (DE07). Works must be at least at the prototype stage to be eligible to enter. Conceptual ideas are not eligible. For prototype works, potential for scalability and production execution will also be considered.
Note: Works entered into DE21 cannot be re-entered into Product Design: Sustainable Design (DE05) & Packaging Design: Sustainable Design (DE07). Works must be at least at the prototype stage to be eligible to enter. Conceptual ideas are not eligible. For prototype works, potential for scalability and production execution will also be considered.
CAMPAIGN EXCELLENCE
DE22
Integrated Design Campaign
Campaign that effectively and seamlessly utilises multiple mediums.
DE23
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
LRDE
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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