Categories
DESIGN LOTUS
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Design Lotus awards works of design craftsmanship where the design elevates the brand communication objectives.
The decision of the Juries on Design Lotus winner will be based on the following criteria:
| Design-based with no Functionality | Design-based with Functionality | |
| Creativity/Idea/Insight (40%) | Creativity/Idea/Insight (30%) | |
| Execution & Craft (30%) | Execution & Craft (30%) | |
| Brand Engagement & Justification (30%) | Brand Engagement & Justification (20%) | |
| Functionality (20%) |
Each campaign/set of execution constitutes one entry.
DE01
New Brand Identity
Design a new brand or corporate identity for any product, service or organisation.
Note: Work cannot be entered into both New Brand Identity (DE01) and Rebrand of an existing Brand (DE02)
Note: Work cannot be entered into both New Brand Identity (DE01) and Rebrand of an existing Brand (DE02)
DE02
Rebrand of an existing Brand
Rebrand of an existing brand identity for any product, service or organisation.
DE03
Product Design: Consumer Products
Design that appropriately enhances the brand value and experience. Criteria for consideration includes how the scale of the creative idea and execution fits the scale of the problem; how the idea works for the particular brand, production execution, and the form and functionality of the design.
DE04
Product Design: Innovative & Sustainable Design
Design that addresses social and/or environmental issues, introduces long term solutions, and raises the standard and quality of life. Include environmental and sustainable energy, education, health, disaster relief, etc. solutions.
DE05
Packaging Design
Packaging design of physical products used for promotion, sales, or displays.
DE06
Brand Collateral & Publications
Physical materials e.g. direct mail, calendars, flyers, leaflets, tickets, postcards, invitations, greetings cards, books, magazines, reports, catalogues, brochures, press kits, etc.
Note: E-Book is not eligible for submission into DE06, but it can be submitted to DE15: Digital & Interactive Design
Note: E-Book is not eligible for submission into DE06, but it can be submitted to DE15: Digital & Interactive Design
DE07
Poster
Design of the poster which must be a poster format. Single poster or campaign constitutes one entry.
Note: Digital poster is not eligible for submission into DE07, but can be submitted into DE15: Digital & Interactive Design
Note: Digital poster is not eligible for submission into DE07, but can be submitted into DE15: Digital & Interactive Design
DE08
Type Design
Design and creation of new typefaces including font styles and font families.
DE09
Illustration
DE10
Self-Promotion
Design of collateral, souvenir, products, etc. for own agency/company’s or client’s promotion
DE11
Point of Sale: Small Scale
In-store communications including product & shelf display, in-store merchandising, signage, poster, POS communication, structural graphics, retail bags & boxes, etc. designed to drive sales at point of purchase.<br>
<span class="red"><u>Note:</u> ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.</span>
<span class="red"><u>Note:</u> ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.</span>
DE12
Point of Sale: Large Scale
Permanent or temporary construction including retail & specialist stores, pop-up stores, installations, etc. at point of purchase.<br>
<span class="red"><u>Note:</u> ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.</span>
<span class="red"><u>Note:</u> ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.</span>
DE13
Motion Design
Motion graphics, video, moving images, animation.
DE14
Exhibitions, Events & Public Environment
Exhibitions, installations, festivals, events, expos, trade fairs, galleries & museums, office & residential spaces, transportation & transit spaces.
DE15
Digital & Interactive Design
Design created for the digital platform to enhance customer journey and experience. Includes static graphic, icon, websites, microsites, digital publications, apps and digital installations.
DE16
Social Related Design
New
Design that utilises social platforms including social media platforms, networking sites, social activities, etc.
DE17
Innovative Design
New
Innovative design that redefines or explores inventive ways to design including new form & function, innovative material, or new approach with design at its core.
DE18
Integrated Design Campaign
Campaign that effectively and seamlessly utilises multiple mediums.
RESILIENCE THROUGH CREATIVITY
DE19
Resilience Through Creativity
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
LOTUS ROOTS
LRDE
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture
