DESIGN LOTUS
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Design Lotus awards works of design craftsmanship where the design elevates the brand communication objectives.
The decision of the Juries on Design Lotus winner will be based on the following criteria:
| Design-based with no Functionality | Design-based with Functionality | |
| Creativity/Idea/Insight (40%) | Creativity/Idea/Insight (30%) | |
| Execution & Craft (30%) | Execution & Craft (30%) | |
| Brand Engagement & Justification (30%) | Brand Engagement & Justification (20%) | |
| Functionality (20%) |
DE01
New Brand Identity
New
Design a new brand or corporate identity for any product, service or organization.
Note: Work cannot be entered into both New Brand Identity (DE01) and Rebrand of an existing Brand (DE02)
Note: Work cannot be entered into both New Brand Identity (DE01) and Rebrand of an existing Brand (DE02)
DE02
Rebrand of an existing Brand
New
Rebrand of an existing brand identity for any product, service or organization.
DE03
Product Design: Consumer Products
Design that appropriately enhances the brand value and experience. Criteria for consideration includes how the scale of the creative idea and execution fits the scale of the problem; how the idea works for the particular brand, production execution, and the form and functionality of the design.
DE04
Product Design: Innovative & Sustainable Design
Design that addresses social and/or environmental issues, introduces long term solutions, and raises the standard and quality of life. Include environmental and sustainable energy, education, health, disaster relief, etc. solutions.
DE05
Packaging Design
DE06
Brand Collateral
Direct mail, calendars, flyers, leaflets, tickets, postcards, invitations, greetings cards, etc.
DE07
Poster
Design of the poster which must be a poster format. Digital poster is not eligible. Single poster or campaign constitutes one entry.
DE08
Type Design
New
Design of typefaces including font styles and font families.
DE09
Illustration
DE10
Books & Publications
Books, magazines, annual reports, catalogues, brochures, press kits, etc.
Note: E-Book is not eligible for submission into DE10, but it can be submitted to DE15: Digital & Interactive Design
Note: E-Book is not eligible for submission into DE10, but it can be submitted to DE15: Digital & Interactive Design
DE11
Self-Promotion
The entry can be made for own agency/company’s or client’s promotion.
DE12
Point of Sale: Small Scale
In-store product display, in-store merchandising, signage, structural graphics, retail bags & boxes.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
DE13
Point of Sale: Large Scale
Retail & specialist stores, pop-up stores.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
DE14
Motion Design
Motion graphics, video, moving images, animation.
DE15
Digital & Interactive Design
Design that appropriately created for the digital platform or using the digital product which also show customer journey and experience. It can be static graphic, icon, websites, microsites, digital publications, apps and digital installations.
DE16
Exhibitions, Events & Public Environment
Exhibitions, installations, festivals, events, expos, trade fairs, galleries & museums, office & residential spaces, transportation spaces (airport, train, bus, subway).
DE17
Integrated Design Campaign
Campaign that effectively and seamlessly utilises multiple mediums.
DE18
Resilience Through Creativity
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
LOTUS ROOTS
LRDE
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
AUDIO LOTUS
BRAND EXPERIENCE LOTUS
BRANDED ENTERTAINMENT LOTUS
DESIGN LOTUS
DIGITAL CRAFT LOTUS
DIGITAL LOTUS
DIRECT LOTUS
eCOMMERCE LOTUS
EFFECTIVE LOTUS
FILM CRAFT LOTUS
FILM LOTUS
INNOVA LOTUS
LOTUS ROOTS
MEDIA LOTUS
MOBILE LOTUS
NEW DIRECTOR LOTUS
OUTDOOR LOTUS
PR LOTUS
PRESS LOTUS
PRINT & OUTDOOR CRAFT LOTUS
