DESIGN LOTUS
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Design Lotus awards works of design craftsmanship where the design elevates the brand communication objectives.
The decision of the Juries on Design Lotus winner will be based on the following criteria:
| Design-based with no Functionality | Design-based with Functionality | |
| Creativity/Idea/Insight (40%) | Creativity/Idea/Insight (30%) | |
| Execution & Craft (30%) | Execution & Craft (30%) | |
| Brand Engagement & Justification (30%) | Brand Engagement & Justification (20%) | |
| Functionality (20%) |
SUB-CATEGORIES
DE01
Corporate Identity
Logos, typefaces, trademarks, stationery, business cards, letterheads, envelopes, etc.
DE02
Product Design: Consumer Products
Design that appropriately enhances the brand value and experience. Criteria for consideration includes how the scale of the creative idea and execution fits the scale of the problem; how the idea works for the particular brand, production execution, and the form and functionality of the design.
DE03
Product Design: Innovative & Sustainable Design
Design that addresses social and/or environmental issues, introduces long term solutions, and raises the standard and quality of life. Include environmental and sustainable energy, education, health, disaster relief, etc. solutions.
DE04
Packaging Design
DE05
Brand Collateral
Direct mail, calendars, flyers, leaflets, tickets, postcards, invitations, greetings cards, etc.
DE06
Poster
Design of the poster which must be a poster format. Digital poster is not eligible. Single poster or campaign constitutes one entry.
DE07
Typography
DE08
Illustration
DE09
Books & Publications
Books, magazines, annual reports, catalogues, brochures, press kits, etc.
Note: E-Book is not eligible for submission into DE09, but it can be submitted to DE14: Digital & Interactive Design
Note: E-Book is not eligible for submission into DE09, but it can be submitted to DE14: Digital & Interactive Design
DE10
Self-Promotion
The entry can be made for own agency/company’s or client’s promotion.
DE11
Point of Sale: Small Scale
In-store product display, in-store merchandising, signage, structural graphics, retail bags & boxes.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
DE12
Point of Sale: Large Scale
Retail & specialist stores, pop-up stores.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
DE13
Motion Design
Motion graphics, video, moving images, animation.
DE14
Digital & Interactive Design
Design that appropriately created for the digital platform or using the digital product. It can be static graphic, icon, websites, microsites, digital publications, apps and digital installations.
DE15
Exhibitions, Events & Public Environment
Exhibitions, installations, festivals, events, expos, trade fairs, galleries & museums, office & residential spaces, transportation spaces (airport, train, bus, subway).
DE16
Best Integrated Design Campaign
Using multiple design media from the categories above.
LOTUS ROOTS
LRDE
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
AUDIO LOTUS
BRANDED ENTERTAINMENT LOTUS
BRAND EXPERIENCE & ENGAGEMENT LOTUS
*NEW*
DESIGN LOTUS
DIRECT LOTUS
eCOMMERCE LOTUS
*NEW*
EFFECTIVE LOTUS
FILM CRAFT LOTUS
FILM LOTUS
INNOVA LOTUS
INTEGRATED LOTUS
INTERACTIVE LOTUS
LOTUS ROOTS
MEDIA LOTUS
MOBILE LOTUS
NEW DIRECTOR LOTUS
OUTDOOR LOTUS
PRESS LOTUS
PRINT CRAFT LOTUS
