ADFEST 2021

DESIGN LOTUS < BACK

Design Lotus awards works of design craftsmanship where the design elevates the brand communication objectives.

The decision of the Juries on Design Lotus winner will be based on the following criteria:

Design-based with no Functionality		Design-based with Functionality
Creativity/Idea/Insight (40%)		Creativity/Idea/Insight (30%)
Execution & Craft (30%)		Execution & Craft (30%)
Brand Engagement & Justification (30%)		Brand Engagement & Justification (20%)
		Functionality (20%)

DE01

Corporate Identity

Logos, typefaces, trademarks, stationery, business cards, letterheads, envelopes, etc.

DE02

Product Design: Consumer Products

Design that appropriately enhances the brand value and experience. Criteria for consideration includes how the scale of the creative idea and execution fits the scale of the problem; how the idea works for the particular brand, production execution, and the form and functionality of the design.

DE03

Product Design: Innovative & Sustainable Design

Design that addresses social and/or environmental issues, introduces long term solutions, and raises the standard and quality of life. Include environmental and sustainable energy, education, health, disaster relief, etc. solutions.

DE04

Packaging Design

DE05

Brand Collateral

Direct mail, calendars, flyers, leaflets, tickets, postcards, invitations, greetings cards, etc.

DE06

Poster

Design of the poster which must be a poster format. Digital poster is not eligible. Single poster or campaign constitutes one entry.

DE07

Typography

DE08

Illustration

DE09

Books & Publications

Books, magazines, annual reports, catalogues, brochures, press kits, etc.
Note: E-Book is not eligible for submission into DE09, but it can be submitted to DE14: Digital & Interactive Design

DE10

Self-Promotion

The entry can be made for own agency/company’s or client’s promotion.

DE11

Point of Sale: Small Scale

In-store product display, in-store merchandising, signage, structural graphics, retail bags & boxes.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.

DE12

Point of Sale: Large Scale

Retail & specialist stores, pop-up stores.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.

DE13

Motion Design

Motion graphics, video, moving images, animation.

DE14

Digital & Interactive Design

Design that appropriately created for the digital platform or using the digital product which also show customer journey and experience. It can be static graphic, icon, websites, microsites, digital publications, apps and digital installations.

DE15

Exhibitions, Events & Public Environment

Exhibitions, installations, festivals, events, expos, trade fairs, galleries & museums, office & residential spaces, transportation spaces (airport, train, bus, subway).

DE16

Integrated Design Campaign

Campaign that effectively and seamlessly utilises multiple mediums.

DE17

Resilience Through Creativity New

A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.

LOTUS ROOTS

LRDE

Lotus Roots

This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.

AUDIO LOTUS BRAND EXPERIENCE LOTUS BRANDED ENTERTAINMENT LOTUS DESIGN LOTUS DIGITAL CRAFT LOTUS DIGITAL LOTUS DIRECT LOTUS eCOMMERCE LOTUS EFFECTIVE LOTUS FILM CRAFT LOTUS FILM LOTUS INNOVA LOTUS LOTUS ROOTS MEDIA LOTUS MOBILE LOTUS NEW DIRECTOR LOTUS OUTDOOR LOTUS PR LOTUS PRESS LOTUS PRINT & OUTDOOR CRAFT LOTUS