ADFEST 2023

Traditional 2-dimensional static billboards for standardised, formatted billboard spaces including highway and transit billboards.
Note: works submitted into OD01 cannot be entered into OD02 or OD03

OD02

Digital Billboard

Standardised, formatted digital billboards for digital images, motion content, or animation including LED and transit displays.
Note: works submitted into OD02 cannot be entered into OD01 or OD03

OD03

Digital Poster

Standardised, formatted digital posters for digital images, motion content, or animation including LED and transit displays. Works should be made specifically for outdoor medium not simply TVCs displayed outdoor.
Note: works submitted into OD03 cannot be entered into OD01 or OD02

OD04

Transit

Non-standardised, non-formatted transit and vehicle advertising including use of vehicles, non-standardised transit locations such stations, airports, ports, car parks, etc.

OD05

Ambient: Small Scale

Non-standardised, non-formatted small scale ambient advertising to engage consumers in unique and creative ways including items in bars & restaurants, glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, door hangers, giveaways, promotional items, brand merchandise, etc.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.

OD06

Ambient: Exhibition & Installation New

Non-standardised, non-formatted ambient advertising to engage consumers in unique and creative ways including exhibitions, digital & interactive installations, projection mapping, displays, etc.

OD07

Ambient: Special Build New

Non-standardised, non-formatted large scale construction ambient advertising to engage consumers in unique and creative ways including supersize sites, 3D and non-standard shaped sites, pop-up stores, etc.

OD08

Interactive & Immersive Experiences New

Immersive digital experiences (include both large and small scales) and use of technology that engage consumers including multi-dimensional & interactive experiences, experiential marketing, new realities (AI, VR, AR, MR, XR), geolocation technology (RFID, NFC, GPS), etc.

OD09

Events, Guerrilla Marketing & Stunts

Guerrilla marketing tactics, stunts (publicity stunts, street stunts), pop-up & promotional events, concerts, etc.

POSTER

OD10

Food & Beverages

OD11

Beauty, Health & Personal Care

Beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products, sanitary products, toiletries.

OD12

Fashion, Sports & Accessories

Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses.

OD13

Automotive

Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, tyres, spare parts, accessories incl. in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car financing & leasing.

OD14

Household Products & Maintenance

Cleaning products, household maintenance products, household items, kitchenware, pet products, building products & materials.

OD15

Electronics, Home Appliances & Furnishing

Consumer electronics, home & kitchen appliances, home decorations, home security products.

OD16

Retail

Department stores, specialty stores, eCommerce, online stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs.

OD17

Travel & Leisure

Transportation & travel services, tourism authorities, hotel & resorts, toys, recreational facilities, sports facilities, festivals & events, museums

OD18

Media & Entertainment

Newspapers, magazines, books, broadcasting stations & programs, streaming & music services.

OD19

Finance & Real Estate

Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment.

OD20

Business Products & Services

Business equipment & supplies, B2B services including agencies.

OD21

Commercial Public Services

Telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.

OD22

Corporate Image & Corporate Social Responsibility

Non-product or service-based campaign including event sponsorships, seasonal messages or announcements, or non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical issues to increase the brand perception and reputation.

OD23

Public Services & Cause Appeals

Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, social justice, abuse, charities, volunteers & donation appeals & NGOs.

CAMPAIGN

OD24

Innovative Use of Outdoor New

Campaign that innovatively utilises outdoor media including traditional outdoor, ambient outdoor, and use of technology that enhance consumer experience.

OD25

Integrated Outdoor Campaign

Campaign that effectively and seamlessly utilises multiple platforms and channels, where the outdoor element plays a major role.

RESILIENCE THROUGH CREATIVITY

OD26

Resilience Through Creativity

A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.

LOTUS ROOTS

LROD

Lotus Roots

This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.