MEDIA LOTUS < BACK
The decision of the Juries on Media Lotus winner will be based on 4 criteria and weighted as follow:
          • Creativity/Idea/Insight (30%)
          • Strategy (20%)
          • Execution (20%)
          • Results (30%)

ME01
Use of Screens & Displays
 
TV, cinema, in-flight screening, showrooms, exhibitions, online film.
ME02
Use of Audio
 
Radio, podcasts, and other audio platforms.
ME03
Use of Print/Outdoor & Transit
 
Magazines, newspapers, other printed collaterals, posters, billboards and transit mediums.
ME04
Use of Ambient: Small Scale
 
Glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
ME05
Use of Ambient: Large Scale
 
Supersize sites, 3D and non-standard shaped sites, ticket barriers, floor media and other adaptations, signage, buildings or street furniture.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
ME06
Use of Events
 
Exhibitions, events, expos & trade fairs, festivals, etc.
ME07
Use of Guerrilla Marketing
 
Guerrilla marketing tactics, stunts (publicity stunts, street stunts), live/pop-up events
ME08
Use of Digital
 
Websites, microsites, banner ads, email marketing, games, widgets.
ME09
Use of Mobile
 
Mobile technology including smartphones, tablets, Bluetooth, SMS, MMS, GPS, QR codes.
ME10
Use of Social Media & Earned Media
 
Social networks (Facebook, Twitter, LinkedIn, YouTube, Instagram, Weibo, Line etc.), blogs, other consumer generated content and publicity from unpaid, communication efforts, driven by consumers whether through blog, social media or other editorial influence.
ME11
Use of Technology
 
Use of an existing or new technology in an innovative way. Includes augmented reality, virtual reality, artificial intelligence, wearable technology, etc.
ME12
Use of Branded Entertainment & Content: Program & Platform
 
Entertainment or content funded and generated by the brand for TV, cinema, online including series and program sponsorships.
ME13
Use of Branded Entertainment & Content: Digital & Social Media
 
Entertainment or content funded and generated by the brand including social media, websites, microsites, mobile applications, games.
ME14
Use of Data *New*
 
Media campaign that utilises insightful data in its creation and/or execution.
ME15
Integrated Media Campaign
 
Campaign that effectively and seamlessly utilises multiple mediums.
LOTUS ROOTS
LRME
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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