MEDIA LOTUS < BACK
The decision of the Juries on Media Lotus winner will be based on 4 criteria and weighted as follow:
          • Creativity/Idea/Insight (30%)
          • Strategy (20%)
          • Execution (20%)
          • Results (30%)

SUB-CATEGORIES
ME01
Best Use of Screens & Displays
 
Includes TV, cinema, in-flight screening, showrooms, exhibitions, online film.
ME02
Best Use of Audio
 
Includes radio, podcasts, and other audio platforms.
ME03
Best Use of Print/Outdoor & Transit
 
Includes magazines, newspapers, other printed collaterals, posters, billboards and transit mediums.
ME04
Best Use of Ambient: Small Scale
 
Includes glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
ME05
Best Use of Ambient: Large Scale
 
Includes supersize sites, 3D and non-standard shaped sites, ticket barriers, floor media and other adaptations, signage, buildings or street furniture.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
ME06
Best Use of Events
 
Includes exhibitions, events, expos & trade fairs, festivals, etc.
ME07
Best Use of Guerilla Marketing
 
Includes guerilla advertising, stunts.
ME08
Best Use of Digital
 
Includes websites, microsites, banner ads, email marketing, games, widgets.
ME09
Best Use of Mobile
 
Mobile technology including smartphones, tablets, Bluetooth, SMS, MMS, GPS, QR codes.
ME10
Best Use of Social Media & Earned Media
 
Social networks (Facebook, Twitter, LinkedIn, YouTube, Instagram, Weibo, Line etc.), blogs, other consumer generated content and publicity from unpaid, communication efforts, driven by consumers whether through blog, social media or other editorial influence.
ME11
Best Use of Technology
 
Use of an existing or new technology in an innovative way. Includes augmented reality, virtual reality, artificial intelligence, wearable technology, etc.
ME12
Best Use of Branded Entertainment & Content: Program & Platform
 
Entertainment or content funded and generated by the brand for TV, cinema, online including series and program sponsorships.
ME13
Best Use of Branded Entertainment & Content: Digital & Social Media
 
Entertainment or content funded and generated by the brand including social media, websites, microsites, mobile applications, games.
ME14
Best Integrated Media Campaign
 
Campaign integrating multiple mediums from the sub-categories above.
LOTUS ROOTS
LRME
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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