ADFEST 2024

MEDIA LOTUS < BACK

Media Lotus awards creative and effective use of media channels to help achieve business goals and objectives.

The decision of the Juries on Media Lotus winner will be based on 4 criteria and weighted as follow:

• Creativity/Idea/Insight		30%
• Strategy		20%
• Execution		20%
• Results		30%

Each execution/campaign/set of execution constitutes one entry.

USE OF MEDIA

ME01

Use of Screens & Displays

TV, cinema, video-on-demand, in-flight screening, digital & interactive screens, online film, and other online service providers.

ME02

Use of Audio

Radio, podcasts, and other audio platforms.

ME03

Use of Print & Conventional Outdoor

Magazines, newspapers, inserts, trade journals, printed collaterals, posters, billboards.

ME04

Use of Ambient: Small Scale

Items in bars & restaurants, glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, door hangers.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.

ME05

Use of Ambient: Large Scale

Supersize sites, 3D and non-standard shaped sites, ticket barriers, floor media and other adaptations, signage, buildings or street furniture.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.

ME06

Use of Events

Exhibitions, events, expos & trade fairs, festivals, etc.

ME07

Use of Guerrilla Marketing & Stunts

Guerrilla marketing tactics, stunts (publicity stunts, street stunts), pop-up events

ME08

Use of Digital Platforms

Websites, microsites, banner ads, email marketing, games, widgets.
Note: Social media-led campaigns should be entered to Use of Social Platforms (ME10)

ME09

Use of Mobile & Devices

Campaign that effectively utilises technology for mobile and portable devices including mobile applications, widgets, Bluetooth and geolocation technology (RFID, NFC, GPS), QR codes, etc.

ME10

Use of Social Platforms

Campaign that effectively utilises social platforms including social media platforms, networking sites, social activities, streaming platforms, online communities, blogs, etc.

DATA & TECHNOLOGY

ME11

Use of Data

Campaign that effectively utilises creative use of data collected, created, or generated including real-time data to execute its media plan.

ME12

Use of Technology

Campaign that effectively utilises existing or emerging technology such as AI, new realities (VR, AR, MR, XR), gamification, virtual worlds, wearable technology, geolocation technology (RFID, NFC, GPS), voice activated technology, blockchain technology, etc.
Note:Emerging Technology doesn't include prototypes of early stage technology.

CONTENT & INFLUENCERS

ME13

Branded Entertainment & Content: Program & Platforms

Campaign that creatively utilises an entertainment or content funded (or co-funded) and generated by the brand for TV, cinema, series, program sponsorships, or partnerships.

ME14

Branded Entertainment & Content: Digital & Social Platforms

Campaign that creatively utilises an entertainment or content funded (or co-funded) and generated by the brand for digital (websites, microsites, banners ads, eDMs, messaging, search engine and viral campaigns & social platforms (social media platforms, networking sites, social activities, streaming platforms, online communities, blogs, etc.).

ME15

Use of Influencer New

Campaign that effectively utilises talents, celebrities, influencers, KOLs, creators, etc.

STRATEGY

ME16

Media Strategy

Campaign that effectively utilises insights to effectively target the right consumers with the right content and message, in the right tone, to achieve the brand’s communication goals.

ME17

Media Planning & Execution

Campaign that effectively determines how, when, how often, and to who the target, and flawlessly executed the media plan in order to achieve the brand’s communication goals.

ME18

Audience Insights New

Campaign that effectively utilises consumer insights and behaviours to formulate and tailor the media plan appropriately. Entries should indicate how the insights attributed to the success of the media plan.

ME19

Collaboration & Media Partnership New

Campaign that demonstrates effective brand collaboration or partnership between brand and media to strengthen its media plan and achieve the brand’s communication goals.

INTEGRATED CAMPAIGN

ME20

Integrated Media Campaign

Campaign that effectively and seamlessly utilises multiple mediums.

LOTUS ROOTS

LRME

Lotus Roots

This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.