Categories
MEDIA LOTUS
< BACK
Media Lotus awards creative and effective use of media channels to help achieve business goals and objectives.
The decision of the Juries on Media Lotus winner will be based on 4 criteria and weighted as follow:
Each execution/campaign/set of execution constitutes one entry.
The decision of the Juries on Media Lotus winner will be based on 4 criteria and weighted as follow:
• Creativity/Idea/Insight (30%)
• Strategy (20%)
• Execution (20%)
• Results (30%)
Each execution/campaign/set of execution constitutes one entry.
ME01
Use of Screens & Displays
TV, cinema, video-on-demand, in-flight screening, digital & interactive screens, online film, and other online service providers.
ME02
Use of Audio
Radio, podcasts, and other audio platforms.
ME03
Use of Print & Conventional Outdoor
Magazines, newspapers, inserts, trade journals, printed collaterals, posters, billboards.
ME04
Use of Ambient: Small Scale
Items in bars & restaurants, glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, door hangers.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
ME05
Use of Ambient: Large Scale
Supersize sites, 3D and non-standard shaped sites, ticket barriers, floor media and other adaptations, signage, buildings or street furniture.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
ME06
Use of Events
Exhibitions, events, expos & trade fairs, festivals, etc.
ME07
Use of Guerrilla Marketing & Stunts
Guerrilla marketing tactics, stunts (publicity stunts, street stunts), pop-up events
ME08
Use of Digital Platforms
Websites, microsites, banner ads, email marketing, games, widgets.
Note: Social media-led campaigns should be entered to ME10 Use of Social Platforms
Note: Social media-led campaigns should be entered to ME10 Use of Social Platforms
ME09
Use of Mobile & Devices
Campaign that effectively utilises technology for mobile and portable devices including mobile applications, widgets, MMS/SMS, Bluetooth and geolocation technology (RFID, NFC, GPS), QR codes, etc.
ME10
Use of Social Platforms
Campaign that effectively utilises social platforms including social media platforms, networking sites, social activities, streaming platforms, online communities, blogs, etc.
ME11
Use of Technology
Campaign that effectively utilises an existing or new technology including new realities (AI, VR, AR, MR, XR), geolocation technology (RFID, NFC, GPS), voice activation, interactive technology, and wearable technology, etc. in an innovative way.
ME12
Branded Entertainment & Content: Program & Platforms
Campaign that creatively utilises an entertainment or content funded (or co-funded) and generated by the brand for TV, cinema, series, program sponsorships, or partnerships.
ME13
Branded Entertainment & Content: Digital & Social Platforms
Campaign that creatively utilises an entertainment or content funded (or co-funded) and generated by the brand for digital (websites, microsites, banners ads, eDMs, messaging, search engine and viral campaigns & social platforms (social media platforms, networking sites, social activities, streaming platforms, online communities, blogs, etc.).
ME14
Use of Data
Campaign that effectively utilises creative use of data collected, created, or generated including real-time data and data from social platforms.
ME15
Media Strategy
New
Campaign that effectively utilises insights to effectively target the right consumers with the right content and message, in the right tone, to achieve the brand’s communication goals.
ME16
Media Planning & Execution
New
Campaign that effectively determines how, when, how often, and to who the target, and flawlessly executed the plan in order to achieve the brand’s communication goals.
ME17
Integrated Media Campaign
Campaign that effectively and seamlessly utilises multiple mediums.
RESILIENCE THROUGH CREATIVITY
ME18
Resilience Through Creativity
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
LOTUS ROOTS
LRME
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
