INNOVA Lotus entries will be judged on their level of genuine innovation, talk-value, and results. The entry may utilise only one media or across multiple mediums.

INNOVA Lotus will be presented to world-class concepts that have made a dramatic impact on the marketplace i.e. unique, “landmark” ideas, technologies, designs, applications or creative properties that have pushed the marketing industry into unchartered territory.

Shortlisted INNOVA entries are required to present their works to the juries online.

If any shortlisted INNOVA entry is failure to send presenter/s forfeits the shortlisted entry’s right to be eligible to become a Finalist or INNOVA Lotus winner.

The same work can only be entered once in IN01-IN03 but it may be re-entered into IN04 and IN05.

Innovation in Creativity
Campaign must clearly demonstrate a breakthrough in creative idea, execution, or innovation that provides communication or business solutions for the brand.
Note: Technological innovations should be entered into IN02: Innovation in Technology.
Innovation in Technology
Campaign must clearly demonstrate technological innovativeness that may utilize big data, innovative tools, invention, platforms or other measures that lead to an improvement or solutions. The solutions may or may not lead to the brand.
Innovation in Prototype Technology
Campaign with technological innovativeness but yet to be marketed or launched openly in the market. The technology can be prototype, beta, or pre-production stage. While the technology has yet to be launched, it must have at least been tested. Concept ideas are not acceptable.
Innovation in Local Culture Application
Campaign must demonstrate how the innovation is culturally relevant whether through solving a local issue or problem in terms of culture, religion, beliefs, traditions or languages.
Resilience Through Creativity
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand. 
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