OGILVY X DEAR ADVERTISING, YOU USED TO BE FUNNY AGENDA
| MONDAY 18 MARCH | |
| 19.00 | Welcome Dinner @ Pool Side Roof Top, 8th Floor, Building A, Aiyara Grand Hotel |
| TUESDAY 19 MARCH | |
| 9:30-10:30 | FINDING YOUR FUNNY BONE |
| Sarah Leith Izzard | |
| Regional Executive Creative Director | |
| Ogilvy Asia Pacific | |
| 10:30-11:00 | Coffee Break |
| 11:00-12:30 | DATA-DRIVEN CREATIVE PROCESS |
| Supparat Thepparat | |
| Executive Creative Director | |
| Ogilvy Bangkok | |
| 12:30-13:30 | Lunch |
| 13:30-14:45 | LOVE AT FIRST SIGHT-CLIENT PYSCHOLOGY |
| Julia Hou | |
| Group Executive Creative Director | |
| Ogilvy Beijing and South China Offices | |
| 14:45-15:15 | Coffee Break |
| 15:15-16:30 | MAKING BRANDS CULTURALLY RELEVENT |
| Stephan Schwarz | |
| Senior Creative Director | |
| Ogilvy Singapore | |
| 16:30-17:35 | IS THIS THE RIGHT TIME TO LAUGH? |
| Kainaz Karmakar | |
| Chief Creative Officer | |
| Ogilvy India | |
| 19:30 | Dinner @ Panorama, 1 Floor at Beach Hotel |
| WEDNESDAY 20 MARCH | |
| 9:30-10:30 | THE GAME BEFORE THE GAME |
| David Dahan | |
| President & Managing Director, | |
| The&Partnership APAC, | |
| Managing Director, WPP@Unilever | |
| 10:30-11:00 | Coffee Break |
| 11:00-12:00 | Creative Brief & Q&A |
| Pre-Video Record & Stephan Schwarz | |
| Senior Creative Director | |
| Ogilvy Singapore | |
| 12:00-13:00 | Lunch |
| *Teams receive pocket money for dinner at own leisure* | |
| THURSDAY 21 MARCH | |
| 12:00 | DEADLINE FOR WORK SUBMISSIONS |
| 12:00-13:00 | Lunch |
| 13.00-16:00 | Team Presentations to Ogilvy Young Lotus Committee (10 minutes per team) |
| 14:30-15:30 | Coffee Break at own leisure |
| 16:00-17:00 | Judging |
| 17:00-17:30 | Announcement of Finalist Teams |
| 18:00 | ADFEST 2024 Welcome Party @ Infini Pool, Grand Wing |
| FRIDAY 22 MARCH | |
| ADFEST 2024 sessions & workshop at own leisure | |
| SATURDAY 23 MARCH | |
| 11:50-13:00 | Young Lotus Session: “Ogilvy Presents Young Lotus Workshop 2024” |
| (Finalist Teams Presentations) | |
| 18:00 | Young Lotus Winner & Popular Vote Winner Award Presentation |
