eCOMMERCE LOTUS *NEW* < BACK
The eCommerce Lotus awards creative works which have creativity of eCommerce and all innovative efforts in the digital business.
Works should also demonstrate how the its efforts in the digital business that define the future.

The decision of the Juries on eCommerce Lotus winner will be based on the following criteria:
          • Creativity/Idea/Insight (30%)
          • Strategy(20%)
          • Execution(20%)
          • Results(30%)

SUB-CATEGORIES
EC01
Food & Beverage
 
EC02
Beauty, Health & Personal Care
 
Beauty products, pharma, OTC drugs, wellness, cosmetics, perfumes, toiletries, sanitary products.
EC03
Fashion, Sports & Accessories
 
Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses.
EC04
Household Products & Maintenance
 
Cleaning products, household maintenance products, household items, kitchenware, pet products, building products & materials.
EC05
Electronics, Home Appliances & Furnishing
 
Consumer electronics, home & kitchen appliances, home decorations, home security products.
EC06
Cars, Other Vehicles, Accessories & Auto Services
 
Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, tyres, spare parts, accessories incl. in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car financing & leasing.
EC07
Retail
 
Department stores, specialty stores, online stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs.
EC08
Travel & Leisure, Entertainment & Communication Media
 
Transportation & travel services, tourism authorities, hotel & resorts, recreational facilities, sports facilities, festivals & events, museums, Newspapers, magazines, books, broadcasting stations & programs, streaming & music services.
EC09
Finance, Commercial Public Services, Business Products & Services
 
Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment, business equipment & supplies, B2B services including agencies, telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.
EC10
Corporate Image
 
Non-product or service-based company image including event sponsorships, seasonal messages or announcements to increase the brand perception and reputation.
EC11
Corporate Social Responsibility
 
Non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical efforts to increase the brand perception and reputation.
EC12
Public Services & Cause Appeals
 
Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, abuse, charities, volunteers & donation appeals, NGOs.
LOTUS ROOTS
LREC
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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