BRANDED ENTERTAINMENT LOTUS < BACK
Branded Entertainment Lotus awards creative works that are funded by a branded, where the content and entertainment that is created or co-created is integrated seamlessly into a platform. Works should also demonstrate how the content allows the consumers to connect with the brand in unique and engaging ways.

The decision of the Juries on Branded Entertainment Lotus winner will be based on 4 criteria and weighted as follow:
          • Creativity/Idea/Insight (30%)
          • Strategy (20%)
          • Execution (20%)
          • Results (30%)

BC01
Use of Fiction Film
 
TV, cinema, in-flight screening, showrooms, exhibitions, online film/series. If work forms a series, please ensure all episodes in the series are uploaded in a single video file with 3 seconds black/color between each episode.
BC02
Use of Non-Fiction Film
 
Reality based entertainment, documentary, online film If work forms a series, please ensure all episodes in the series are uploaded in a single video file with 3 seconds black/color between each episode.
BC03
Use of Music Content *New*
 
Original music content to promote a track, album or artist.
BC04
Use of Audio Content
 
Content created for radio, podcasts or other audio platforms.
BC05
Use of Print & Conventional Outdoor
 
Includes magazines, newspapers, posters, billboards, etc.
BC06
Use of Experiential
 
Use of live events that use of branded elements\to create an experience to the audience includes live stunts, exhibitions, events, expos & trade fairs, festivals, etc.
BC07
Use of Interactive & Social Media
 
Websites, microsites, online banners, email marketing & social networks (Facebook, Twitter, Line, LinkedIn, YouTube, Instagram, Virals, Wechat, Blog, Weibo, etc.).
BC08
Use of User Generated Content
 
Use of content created by consumer whether through collaboration, content creation, or contribution. Use of generated content could be through audience engagement, distribution strategy, or other means.
BC09
Use of Brand Integration
 
Use of brand integration into an existing platform.
BC10
Use of Talent
 
Collaboration with celebrities and influencers to create content that engages consumers and benefit the brand.
BC11
Use of Games
 
Games using technology or digital games that engage and interact with users.
BC12
Use of Sports
 
Use of athletes, sports teams, sporting events or associations to create content that engages consumers and benefit the brand.
BC13
Integrated Branded Entertainment Campaign
 
Campaign that effectively and seamlessly utilises multiple mediums.
LOTUS ROOTS
LRBC
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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