ADFEST 2022

AUDIO LOTUS < BACK

The same work (that is, identical version & duration) can only be entered into ONE sub-category under either Radio Spots (A01-A08)
or Innovative Use of Audio & Radio (A09-A11), but can be re-entered into Resilience Through Creativity (A12) and Lotus Roots (LRA).

Entries in the Radio Spots Category (A01-A08) must be aired on the radio station.

Innovative Use of Audio & Radio (A09-A11) - Radio spots are not eligible for submission into this sub-category. If its work original is the radio spots should be entered into the radio spots category.

RADIO SPOTS

A01

Fast Moving Consumer Goods

Food, beverages, beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products,
sanitary products, toiletries.

A02

Durable Consumer Goods

Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses, consumer electronics, cleaning products, household maintenance products, household items, home & kitchen appliances, pet products, kitchenware,
home decorations, building products & materials, home security products.

A03

Cars, Other Vehicles, Accessories & Auto Services

Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, parts, accessories including in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car rental services.

A04

Finance, Commercial Public Services, Business Products & Services

Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment, business equipment & supplies, B2B services including agencies, telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.

A05

Retail, Travel, Leisure, Entertainment & Communication Media

Department stores, specialty stores, eCommerce, online stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs, transportation & travel services, tourism authorities, hotel & resorts, toys, recreational facilities, sports facilities, festivals & events, museums, newspapers, magazines, books, broadcasting stations & programs, streaming & music services.

A06

Corporate Image

Non-product or service-based company image including event sponsorships, seasonal messages or announcements to increase the brand perception and reputation.

A07

Corporate Social Responsibility

Non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical efforts to increase the brand perception and reputation.

A08

Public Services & Cause Appeals

Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, abuse, charities, volunteers & donation appeal.

INNOVATIVE USE OF AUDIO & RADIO

Note: Radio spots are not eligible for submission into this sub-category.

A09

Use of Audio & Radio as a Medium New

Innovative use of audio or radio medium in the brand communication.

A10

Use of Audio or Voice Technologyo New

Innovative use of audio or voice technology utilised creatively to enhance the audience experience. This can include, but is not limited to the use of software or other technology in the audio or voice production process.

A11

Branded Content / Podcasts New

Brand commissioned content created for radio, podcasts or other audio platforms to enhance the audience experience in the brand communication.

AUDIO LOTUS

A12

Resilience Through Creativity

A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
Note: Radio Spot and Innovative use of Audio & Radio are eligible for submission into this sub-category.

LOTUS ROOTS

LRA

Lotus Roots

This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.

AUDIO LOTUS BRAND EXPERIENCE LOTUS BRANDED ENTERTAINMENT LOTUS DESIGN LOTUS DIGITAL CRAFT LOTUS DIGITAL LOTUS DIRECT LOTUS eCOMMERCE LOTUS EFFECTIVE LOTUS FILM CRAFT LOTUS FILM LOTUS INNOVA LOTUS LOTUS ROOTS MEDIA LOTUS MOBILE LOTUS NEW DIRECTOR LOTUS OUTDOOR LOTUS PR LOTUS PRESS LOTUS PRINT & OUTDOOR CRAFT LOTUS