AUDIO LOTUS < BACK
The same work (that is, identical version & duration) can only be entered into ONE sub-category under either Radio Spots (A01-A08)
or Innovative Use of Audio & Radio (A09-A11), but can be re-entered into Resilience Through Creativity (A12) and Lotus Roots (LRA).

Entries in the Radio Spots Category (A01-A08) must be aired on the radio station.

Innovative Use of Audio & Radio (A09-A11) - Radio spots are not eligible for submission into this sub-category. If its work original is the radio spots should be entered into the radio spots category.

RADIO SPOTS
A01
Fast Moving Consumer Goods
 
Food, beverages, beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products,
sanitary products, toiletries.
A02
Durable Consumer Goods
 
Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses, consumer electronics, cleaning products, household maintenance products, household items, home & kitchen appliances, pet products, kitchenware,
home decorations, building products & materials, home security products.
A03
Cars, Other Vehicles, Accessories & Auto Services
 
Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, parts, accessories including in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car rental services.
A04
Finance, Commercial Public Services, Business Products & Services
 
Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment, business equipment & supplies, B2B services including agencies, telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.
A05
Retail, Travel, Leisure, Entertainment & Communication Media
 
Department stores, specialty stores, eCommerce, online stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs, transportation & travel services, tourism authorities, hotel & resorts, toys, recreational facilities, sports facilities, festivals & events, museums, newspapers, magazines, books, broadcasting stations & programs, streaming & music services.
A06
Corporate Image
 
Non-product or service-based company image including event sponsorships, seasonal messages or announcements to increase the brand perception and reputation.
A07
Corporate Social Responsibility
 
Non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical efforts to increase the brand perception and reputation.
A08
Public Services & Cause Appeals
 
Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, abuse, charities, volunteers & donation appeal.
INNOVATIVE USE OF AUDIO & RADIO
Note: Radio spots are not eligible for submission into this sub-category.

A09
Use of Audio & Radio as a Medium New
 
Innovative use of audio or radio medium in the brand communication.
A10
Use of Audio or Voice Technologyo New
 
Innovative use of audio or voice technology utilised creatively to enhance the audience experience. This can include, but is not limited to the use of software or other technology in the audio or voice production process.
A11
Branded Content / Podcasts New
 
Brand commissioned content created for radio, podcasts or other audio platforms to enhance the audience experience in the brand communication.
AUDIO LOTUS
A12
Resilience Through Creativity
 
A special Lotus Award sub-category to recognize ideas and creative solutions that demonstrate resilience and resolve in the face of the Covid-19 global pandemic. It is awarded to works that rise above the crisis to create public, economic, cultural and/or other ideas for the greater good. The solutions may or may not be connected directly to the brand.
Note: Radio Spot and Innovative use of Audio & Radio are eligible for submission into this sub-category.
LOTUS ROOTS
LRA
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
MEDIA PARTNERS
MEDIA PARTNERS
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