The Sustainable Lotus recognises the importance of Sustainable Development Goals and how striving for these Global Goals can drive transformational change and positively impact the world and its people. Creativity, knowhow, technological development and resources are invaluable to achieve social, environmental, and economic sustainability.
The decision of the Juries on Sustainable Lotus winner will be based on 4 criteria and weighted as follow:
| • Creativity/Idea/Insight |
|
30% |
| • Strategy |
|
15% |
| • Execution |
|
15% |
| • Results |
|
40% |
Each execution/campaign/set of execution constitutes one entry
SOCIAL
Campaign initiatives to eradicate poverty, end hunger, achieve food security and improved nutrition and promote sustainable agriculture.
Campaign initiatives to ensure healthy lives and promote well-being for all.
Campaign initiatives to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
Campaign initiatives to achieve gender equality and empower all women and girls.
ENVIRONMENT
ST05
Climate Action & Conservation
Campaign initiatives to combat climate change and its impacts; conserve and sustainably use the oceans, seas and marine resources for sustainable development; and protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss.
ST06
Energy, Sanitation & Sustainable Communities
Campaign initiatives to ensure access to affordable, reliable, sustainable and modern energy; availability and sustainable management of water and sanitation; make cities and human settlements inclusive, safe, resilient and sustainable; and ensure sustainable consumption and production patterns.
ECONOMIC
ST07
Reduced Inequalities
Campaign initiatives to reduce inequality within and among countries.
ST08
Decent Work & Economic Growth
Campaign initiatives to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
ST09
Innovation, Infrastructure & Institutions
Campaign initiatives to build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation; and peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels.
ST10
Partnerships for the Goals
Campaign initiatives to strengthen the means of implementation and revitalise the global partnership for sustainable development.
CAMPAIGN EXCELLENCE
ST11
Long-Term Brand Platform *NEW*
Long term campaign initiatives the brand platform enduring brand ideas or positioning that drives consistent creative expression and marketing activity across years. A long-term brand platform is built on an enduring brand idea or positioning that drives consistent creative expression and marketing activity across multiple years. It is not a single campaign, but a sustained initiative where the brand communicates a unified message through evolving executions.
Note: Entrants must indicate how the long term brand platform was achieved as part of a longer term campaign (eligibility period: past 3 years).
LOTUS ROOTS
The Lotus Roots is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
