Original and Inspiring Content
Do not be generic. Give us a clear idea, a distinctive point of view and a reason for the audience to care. ADFEST welcomes a wide range of subjects and disciplines because creativity exists everywhere.

Relevant Content for Our Audience
More than 50% of ADFEST delegates come from creative agencies and almost 25% come from the production industry. Together, our delegates form a dynamic community from across the marketing and creative ecosystem. They want to be informed, inspired and challenged. They do not want sales pitches.

Inclusive Content
Different voices and cultures strengthen our creative community. Our delegates come from diverse markets, generations and disciplines. We want content that reflects this diversity through fresh perspectives, multiple voices and ideas that can connect with a multicultural audience.

A Compelling Speaker
The speaker matters as much as the subject. The proposed speaker should know the material, communicate it clearly and hold the attention of a live audience.

A Clear and Complete Submission
Explain the idea, its relevance and its intended audience value. Include enough specific information for the selection team to understand how the session or workshop will work. Claims should be supported by relevant examples, evidence or experience where appropriate.

A Submission that Meets the Deadline
Submit your complete proposal by 30 November 2026.

TRACKS
There are various topics you could consider exploring.

Creativity and Technology
Explore how emerging tools, platforms and technologies are reshaping creativity.
Topics may include AI, automation, immersive technology and new creative tools, as well as the changing role of human judgement and craft. Show how innovation is changing the way ideas are conceived, produced, distributed and experienced - and where the next creative breakthroughs may come from.

Experience and Engagement
Explore how brands and creators can earn attention and build meaningful participation.
Topics may include entertainment, immersive experiences, personalisation, commerce, community and new forms of storytelling. What moves people from seeing a message to choosing to engage with it?

Culture and Community
Explore how creativity reflects and shapes culture, identity and social change.
Show how brands, creators and communities can create meaningful conversations and cultural impact. We welcome perspectives rooted in different markets, cultures and creative disciplines.

Ethics and Responsibility
Examine the responsibilities that come with greater creative power.
Topics may include AI, data, representation, sustainability and influence. What boundaries should the industry consider, and how can creativity contribute to more responsible decisions and outcomes?

Futures and Possibilities
Look beyond today and imagine what comes next.
What might creativity, media, brands, business and culture look like in 2030, 2050 and beyond? Explore emerging behaviours, technologies, business models and cultural shifts. Challenge us to consider what we should embrace, rethink or leave behind.