The Digital & Social Lotus awards creative utilisation of the digital and social media platforms as well as its tools and capabilities to engage and enhance the consumer experience. The decision of the juries will focus on the creative idea, execution and consumer engagement.
Each campaign/set of execution constitutes one entry
PRODUCTS & SERVICES *NEW*
Food & beverages, beauty & healthcare products, pharmaceutical products, household maintenance & cleaning products, electronics & appliances, home decoration & furniture, fashion, toys, sportswear & equipment, other FMCG & consumer durable goods.
Vehicles, boats, and other automotive including automotive accessories.
DI03
Retail, Leisure & Entertainment
Retail stores including online stores, restaurants including cafes & bars. Transportation & travel services, hotel & resorts, sports, gaming, gambling, and other recreational facilities, festivals & events, museums. Film, music, publications, broadcasting stations, digital platforms, streaming service providers, podcasts, music services, and other media & entertainment services.
DI04
Finance, Business & Commercial Public Services
Financial & investment institutions, insurance, and real estate. B2B, B2C, and other professional business services. Commercial Public Services including telecommunications, waste management, education, law enforcement, utilities, healthcare.
DI05
Corporate Image & Corporate Social Responsibility
Brand’s concerted effort and commitment to address social, environmental, or economic issues for the betterment of society and also increases positive corporate image.
DI06
Public Services & Cause Appeals
Announcements by non-profit organisations, foundations, charities, or NGOs to raise awareness, change public attitudes, or change behaviour on health & safety, environmental issues, societal issues, and public services issues.
FILM & SERIES
Note: The same work can only be entered ONCE in Film & Series
Film specifically created for social platforms for widespread sharing. Juries will take into account the number of views.
Film series specifically created for social platforms for widespread sharing. Juries will take into account the number of views.
Note: All episodes should be uploaded in a single video file with 3 seconds black between each episode
SOCIAL ENGAGEMENT
Work will be judged specifically on how well social platforms were utilised in its execution.
DI09
Community Engagement & Management
Campaign that effectively utilises social media platforms, networking sites, social activities, etc. to target, build, engage, or maintain online communities to build and enhance consumers relationship with the brand.
Campaign that effectively utilises social media platforms, networking sites, social activities, etc. to call for real-time response and social engagement.
Campaign that effectively utilises data and insights on social platforms, mobile and other portable devices to engage consumers socially to enhance their relationship with the brand.
Campaign that effectively engages consumers on social platforms through storytelling to enhance consumer relationship with the brand.
Campaign that effectively utilises social media platforms, networking sites, social activities, etc. to drive eCommerce or mCommerce sales.
Campaign that effectively utilises social media platforms, networking sites, social activities, etc. to call for social engagement or action for a social cause.
CONTENT & INFLUENCERS
DI15
User Generated Content
Campaign that effectively engages consumers to participate and collaborate with the brand on social platforms to enhance their relationship.
Campaign that effectively manages content placement on social platforms to engage consumers and enhance their relationship with the brand.
Campaign that effectively utilises or collaborates with talents, celebrities, influencers, KOLs, creators, etc. on digital & social platforms to create synergy that engage consumers and enhance their relationship with the brand.
DI18
Cross-Channel Storytelling *NEW*
Campaign that effectively utilises or partners with creators to develop cohesive narratives that seamlessly span digital, social, and traditional media. Entries should demonstrate how creators’ authentic voices and distinctive content have been harnessed to engage diverse audiences, amplify reach, and deliver a unified brand message with measurable impact across multiple touchpoints.
DI19
Organic Reach & Influence
Campaign that effectively achieves organic reach on social platforms, and campaign is picked-up by celebrities, influencers, KOLs, creators, etc. to further expand campaign’s reach.
MOBILE & PORTABLE DEVICES *NEW*
Campaign centrally led by mobile including mobile websites, apps, games, etc. on mobile and portable devices.
DI21
User Experience for Mobile
Campaign that creatively design the user experience on mobile to enhance customer satisfaction and loyalty by improving the usability, ease to use, and pleasure provided in the interaction between the customer and the product.
Campaign that effectively utilises gaming or gaming-related design for mobile phones, tablets or any other portable devices, whether pre-installed, downloaded or hosted on a mobile website.
DI23
Application & Utility
Campaign that effectively utilised applications and utilities designed for mobile and portable devices to engage the consumer with the brand. Can be pre-installed, downloaded or distributed.
Campaign that creatively utilises geolocation technology, proximity technology, immersive and emerging technology, new realities, gamification, virtual worlds, voice activated technology, blockchain technology, wearable technology, connected devices, noise cancellation, interactive & touch technology, and other technology for mobile
Note: Emerging Technology doesn't include prototypes of early stage technology.
INNOVATION & TECHNOLOGY
DI25
New Realities & Emerging Technology
Campaign that effectively utilises immersive and emerging technology such as AI, new realities (VR, AR, MR, XR), gamification, virtual worlds, wearable technology, geolocation technology (RFID, NFC, GPS), voice activated technology, blockchain technology, and all other emerging technology to engage consumers on social platforms and enhance their relationship with the brand.
Note:Emerging Technology doesn't include prototypes of early stage technology.
DI26
Innovative Use of Social
Campaign that creatively and innovatively utilises social media platforms, networking sites, social activities, online communities, etc. to engage consumers and enhance their relationship with the brand.
CAMPAIGN EXCELLENCE
DI27
Use of Platform *NEW*
Campaign that appropriately utilises specific features of social media platforms to effectively engage consumers to maximise the impact of a campaign by tailoring content to align with the platform’s strengths, audience behaviors, and tools.
DI28
Integrated Digital & Social Campaign
Campaign that effectively and seamlessly utilises multiple social platforms/channels.
DI29
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
The Lotus Roots is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
