The Press Lotus awards creativity of traditional print advertising including the innovative use of print as the medium.
The same work can only be entered ONCE in Products & Services (P01-P06):
Each execution constitutes one entry. Executions which form a campaign must be entered and paid for as single entries.
For Books & Publications (P07), Breakthrough in Print (P08), Breakthrough on a Budget (P09), Resilience Through Creativity (P10), and Lotus Roots (LRP):
Each execution/campaign/set of execution constitutes one entry.
PRODUCTS & SERVICES
For print advertisement in newspaper, magazine, etc.
Food & beverages, beauty & healthcare products, pharmaceutical products, household maintenance & cleaning products, electronics & appliances, home decoration & furniture, fashion, toys, sportswear & equipment, other FMCG & consumer durable goods.
Vehicles, boats, and other automotive including automotive accessories.
P03
Retail, Leisure & Entertainment
Retail stores including online stores, restaurants including cafes & bars. Transportation & travel services, hotel & resorts, sports, gaming, gambling, and other recreational facilities, festivals & events, museums. Film, music, publications, broadcasting stations, digital platforms, streaming service providers, podcasts, music services, and other media & entertainment services.
P04
Finance, Business & Commercial Public Services
Financial & investment institutions, insurance, and real estate. B2B, B2C, and other professional business services. Commercial Public Services including telecommunications, waste management, education, law enforcement, utilities, healthcare.
P05
Corporate Image & Corporate Social Responsibility
Brand’s concerted effort and commitment to address social, environmental, or economic issues for the betterment of society and also increases positive corporate image.
P06
Public Services & Cause Appeals
Announcements by non-profit organisations, foundations, charities, or NGOs to raise awareness, change public attitudes, or change behaviour on health & safety, environmental issues, societal issues, and public services issues.
PRINTED PUBLICATIONS
Printed or published media including books, magazines, annual reports, catalogues, brochures, press kits, covers and digital publications for commercial or promotional purposes.
Note: Entrants must indicate whether the publication should be judged in part or as a whole.
CAMPAIGN EXCELLENCE
P08
Breakthrough in Print *NEW*
Innovative use of print as a medium including interactive print ads, use of new materials, use of printing technology such as 3D printing, use of immersive technology with digital and interactive elements such as downloadable applications, QR codes, AR and NFC to enhance consumer experience. It celebrates work that goes beyond convention—introducing new ideas, formats, technologies, or creative executions that shift the possibilities of what print can achieve. Eligible works must have been published in newspapers, magazines, books, or inserts (digital works are not eligible).
P09
Breakthrough on a Budget *NEW*
Campaign that creatively and effectively formulates its strategy in the face of limited budget and resources to overcome the challenges. Entries should make clear the challenges and limited resources faced by the campaign.
P10
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
The Lotus Roots is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
