The Film Craft Lotus awards craftsmanship and technical prowess in film production that are not only flawlessly executed, but also enhance the idea.
For Film Craft Lotus categories (CF01-CF16):
Each execution constitutes one entry. Executions which form a campaign must be entered and paid for as single entries.
Except for micro-films which are part of a series, maybe entered as a set of execution.
For Breakthrough in Production (CF17) and Lotus Roots (LRCF)
Each execution/campaign/set of execution constitutes one entry.
PRODUCTION
How the director’s vision enhances the story and makes the idea stronger.
How the interpretation and development of the script enhance the story and make the idea stronger. The origin and development of the script can be either from agency or production.
How the cinematography enhances the story and makes the idea stronger. Namely, through composition, style of photography, lighting and use of camera techniques.
How the execution of a cohesive overall aesthetic via production design, including set design, location builds and prop design enhance a story and make the idea stronger.
How the costume designer’s vision of props and wardrobes enhances the director’s vision and makes the idea stronger.
How the casting selections bring the idea to life and enhance the delivery of the script. Script can be either way (agency or production/director).
CF07
Use of Talent/Celebrity
How the use of the talent, celebrity, influencer, or KOLs enhances the idea and brings the script to life.
POST-PRODUCTION
How the editing enhances the story and makes the idea stronger.
CF09
Special Effects: AI *NEW*
How the digitally created AI imagery enhances a story and makes the idea stronger. There will be a focus on AI craft.
Please describe in your written entry which elements have been AI generated. (e.g. Characters, environments, special effects.)
CF10
Special Effects: In-Camera
How the execution of in-camera practical effects (e.g. pyrotechnics, mechanized props, models, atmospheric effects) or in-camera optical effects (e.g. multiple exposure, ramping speed, shutter adjustment, time-lapse, mattes) enhance the story and make the idea stronger.
Note: Work that predominately uses digital visual effects must be entered into Special Effects: Digital Visual Effects (CF11).
CF11
Special Effects: Digital Visual Effects
How the digitally created or manipulated imagery (CGI) enhances a story and makes the idea stronger.
Note: Work that predominantly involves the integration of in-camera effects must be entered into Special Effects: In-Camera (CF10).
CF12
Animation (In-Camera or Digital)
How the execution of the animation (including character/asset design, build, 2D/3D animation and integration, stop motion, motion graphics) enhance a story and make the idea stronger.
MUSIC & SOUND
How the creation of a completely new piece of music, instrumental or vocal, composed specifically for the film enhances the story and makes the idea stronger. This includes original lyrics, melody and arrangement.
Note: Works entered into CF13 cannot be re-entered into Use of Adapted Music (CF14) and Use of Licensed Music (CF15).
CF14
Use of Adapted Music
How the creative adaptation of pre-existing music including remixes and cover versions enhances the story and makes the idea stronger. Entries will be judged on the quality of production, originality of the remix or new version and/or musical rearrangements of the existing music.
Note: Works entered into CF14 cannot be re-entered into Original Music (CF13) and Use of Licensed Music (CF15).
CF15
Use of Licensed Music
How the creative use of an existing piece of music enhances the story and makes the idea stronger. Entries will be judged on the reinterpretation of the song, how it works within the story, and the quality of the production.
Note: Works entered into CF15 cannot be re-entered into Original Music (CF13) and Use of Adapted Music (CF14).
How the creation and integration of all non-musical sound elements enhance the story and make the idea stronger. This includes the use of original sound effects, Foley, ambient sounds, dialogue editing, and audio engineering. Entries will be judged on the creativity, technical skill, and how effectively the sound design enhances the narrative, atmosphere and emotional impact of the film.
INNOVATION
CF17
Breakthrough in Production
How the production from idea to execution innovatively redefines production capabilities. The crafts utilised in the production should reflect unparalleled or groundbreaking achievements in production including production methods or technological applications.
LOTUS ROOTS
The Lotus Roots is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
