The Outdoor Lotus awards creative and innovative use of out-of-home marketing executions.
Each execution/campaign/set of execution constitutes one entry.
USE OF OUTDOOR
OD01
Traditional Poster *NEW*
Poster advertising campaigns created for existing outdoor formats in a static environment.
OD02
Traditional Billboard
Traditional 2-dimensional billboards including static digital billboards for standardised, formatted billboard spaces including highway and transit billboards.
OD03
Animated Poster *NEW*
Poster campaigns that integrate motion or digital animation within outdoor formats, designed to go beyond the static environment.
Note: Works entered into OD03 cannot be re-entered to Traditional Poster (OD01).
OD04
Animated Billboard *NEW*
Standardised, formatted outdoor digital screens for motion content or animation including digital billboards, digital posters, transit displays, LED displays, etc.
Note: Works entered into OD04 cannot be re-entered to Traditional Billboard (OD02).
Non-standardised, non-formatted transit and vehicle advertising including use of vehicles, non-standardised transit locations such as stations, airports, car parks, roads, etc.
OD06
Ambient: Small Scale
Non-standardised, non-formatted small scale ambient advertising to engage consumers in unique and creative ways including promotional items, merchandise, giveaways, flyers, signage, etc.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
OD07
Ambient: Exhibition & Installation
Non-standardised, non-formatted ambient advertising to engage consumers in unique and creative ways including exhibitions, digital & interactive installations, projection mapping, displays, etc.
OD08
Ambient: Special Build
Non-standardised, non-formatted large scale construction ambient advertising to engage consumers in unique and creative ways including supersize sites, 3D and non-standard shaped sites, pop-up stores, etc.
OD09
Events, Guerrilla Marketing & Stunts
Guerrilla marketing tactics, stunts (publicity stunts, street stunts), pop-up & promotional events, concerts, etc.
OD10
Interactive & Immersive Experiences
Campaign that effectively engages and interacts with consumers in unique and creative ways including interactive experiences, experiential marketing, and use of technology such as AI, new realities (VR, AR, MR, XR), gamification, geolocation technology (RFID, NFC, GPS), voice activated technology, etc.
CAMPAIGN EXCELLENCE
OD11
Breakthrough in Outdoor *NEW*
Campaign that innovatively utilises the outdoor media including traditional outdoor, ambient, use of technology, and other use of outdoor to enhance consumer experience. It celebrates work that goes beyond convention—introducing new ideas, formats, technologies, or creative executions that shift the possibilities of what the outdoor medium can achieve.
OD12
Integrated Outdoor Campaign
Campaign that effectively and seamlessly utilises multiple platforms and channels, where the outdoor element plays a major role.
OD13
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
The Lotus Roots is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
