The Print & Outdoor Craft Lotus awards craftsmanship and technical prowess in print or design
production, where skillfulness is an integral part and its execution brings the idea to life.
Each execution/campaign/set of execution constitutes one entry.
How the photography or use of photography brings the creative idea to life.
How the illustration or use of illustration brings the creative idea to life.
How the typography or font design brings the creative idea to life.
How the art direction brings the creative idea to life.
How the writing of the copy, including headline, body, and tagline bring the creative idea to life.
How the retouching and image manipulation bring the creative idea to life.
CP07
Computer Generated Imagery (CGI)
How CGI such as 3D modeling, lighting, rendering, etc. bring the creative idea to life.
How the production design & styling including wardrobe, props contribute to the final image and bring the creative idea to life.
INNOVATION
CP09
Innovative Use of Printing Technique
Innovative use of printing techniques such as 3D printing, or use of new materials.
LOTUS ROOTS
The Lotus Roots is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
