What would you create if location, weather, and logistics weren't limitations?

The JLL Camala campaign started with an ambitious creative vision: a cinematic story unfolding across New York City—crowded subway, modern gallery, dramatic skylines. The reality? A Studio X Beyond virtual shoot, 10 days from brief to shoot, and zero possibility of filming on location.

Ever killed a great idea because it seemed 'unproducible'? This session is for you. We'll walk through how MOONJI’s Virtual Art Department built three distinct worlds in 3 days, and how real-time 3D control on set meant the director could adjust lighting, environments, and atmosphere instantly—no waiting for weather, no compromising the vision.

You'll see how hybrid casting with MetaHumans expanded the creative canvas without expanding the budget, and why shooting on anamorphic glass inside an LED volume delivered the cinematic texture the story demanded.

This isn't a technology demo. It's a creative strategy session disguised as a case study—showing how understanding Virtual Production's capabilities transforms the ideas you pitch, the briefs you write, and the stories you're able to tell. Walk away knowing exactly when VP is your secret weapon, and how to wield it.