Across the creative, entertainment, and brand landscape, a powerful shift is underway.

Traditional large-scale agency structures are increasingly complemented and challenged by small, specialized teams built for focus, speed, and agility. AI is accelerating this transformation, enabling compact groups to plan, create, produce, and deliver with efficiency once reserved for major organizations.

This panel brings together leaders from creative studios, production, music and entertainment, and brand management to unpack how these models are evolving and what they mean for collaboration. We’ll explore the forces driving this rise, from technological advancements and tighter timelines to cultural demands for authenticity and fresh thinking.

Are micro-teams, augmented by AI, the most effective path to bold ideas and fast execution? Or does long-form collaboration, institutional knowledge, and multidiscipline scale still deliver the strongest results? We will examine recruitment, workflows, creative process, and decision-making structures, as well as the opportunities and risks for both emerging boutiques and established players.

Attendees will leave with clear perspectives on how to build or partner with these new creative units, how AI changes talent strategy, and what makes brands and agencies most future-ready in an increasingly hybrid creative ecosystem.