It is commonly agreed that exceptional creative ideas are those which break rules and manifest an original way of thinking. Which they indeed tend to do.

However… one could examine the issue from a completely different perspective and notice that underneath the obvious surface, these celebrated original ideas also share recurring patterns of thinking. Patterns which when decoded and mastered can paradoxically help understand how to disrupt common thinking molds and how to empower original thinking outcomes.

This talk will explore such patterns, found in awarded integrated brand communications ideas from recent years. It will illustrate how they can be decoded and translated into practical thinking tools, which direct the mind towards fertile thinking paths and prisms. It will demonstrate how such thinking tools help structure and manifest a more efficient creative thinking process.

In a nutshell… this talk will suggest how to you can better prompt the most valuable and intelligent technology at your disposal – your mind.

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