Introduced in 2004, the Young Lotus Workshop is one of the industry’s longest-running mentoring programs for up-and-coming young creative teams from Asia, including the Pacific, and Middle East. It is a 3-day workshop designed to nurture the future of the industry.
Open to advertising professionals aged 30 and under, with teams selected by local representatives in markets across the region, it involves talks, mentoring and workshops and a live “brief” –with just 24 hours to meet the deadline.
Each year, an agency network hosts the Young Lotus Workshop. The workshop is facilitated by mentors from the host network, known as the Young Lotus Committee. Participants will be coached, lectured, and given a brief to be completed within 24 hours. Works will be judged by the Young Lotus Committee. Finalist teams will present their works on stage in front of ADFEST delegates. Young Lotus &
Popular Vote winners will be announced on stage at the award presentation.
OBJECTIVES & BENEFITS
To recognise, train, nurture, and inspire the rising stars in the region
To learn from the best creative practitioners in the industry
To elevate the region’s advertising and communication industry
To provide the opportunity to network and be inspired by emerging talents in other markets
PARTICIPATION & ELIGIBILITY
Each local representative is responsible for selecting and sending in a team of 2 young creatives to represent that market
Each local representative is responsible for the participants’ airfare & ground transportation expenses
Workshop participation is free of charge and each team will receive:
3-day workshop facilitated by “mentors” from the host network, known as the Young Lotus Workshop Committee
Accommodation & meals during the workshop & ADFEST
Complimentary registration to ADFEST
YOUNG LOTUS CHAIRPERSON: 2004 – 2025
The following networks have hosted the Young Lotus Workshop with the project chairpersons as follow:
| 2004 |
Craig Davis |
|
Regional Executive Creative Director, Saatchi & Saatchi Asia/Africa |
| 2005 |
Linda Locke |
|
Regional Executive Creative Director, Leo Burnette Asia Pacific |
| 2006 |
Tay Guan Hin |
|
Regional Executive Creative Director Southeast Asia, JWT Singapore |
| 2007 |
Chris Thomas |
|
Chairman& Chief Executive Officer, BBDO Asia Pacific |
| 2008 |
Neil Dawson |
|
Global Creative Director‐ Phillip, DDB London |
| 2009 |
Akira Kagami |
|
Executive Officer & Global Executive Creative Officer, Dentsu Inc. Japan |
| 2011 |
John Merrifield |
|
Creative at large, TBWA\ Asia Pacific, Singapore |
| 2012 |
Tay Guan Hin |
|
Regional ECD, JWT Southeast Asia, JWT Asia Pacific |
| 2013 |
Spencer Wong |
|
Group Managing Director Hong Kong & Chief Creative Officer Greater China, McCann Worldgroup |
| 2014 |
Chris Thomas |
|
Chairman and CEO of BBDO Asia, Middle East and Africa Chairman of Proximity Worldwide, BBDO and Proximity Singapore |
| 2015 |
Dick van Motman |
|
Chairman and CEO, Dentsu Aegis Network Southeast Asia |
|
Ted Lim |
|
Regional Chief Creative Officer, Dentsu Aegis Network Asia Pacific |
| 2016 |
Kentaro Kimura |
|
Executive Creative Director & Co-CEO, Hakuhodo Kettle, Tokyo |
| 2017 |
Wain Choi |
|
Senior Vice President & Chief Creative Officer, Cheil Worldwide, Seoul |
| 2018 |
Rob Sherlock |
|
Chairman, ADK Global, Singapore |
| 2019 |
Vincent Digonnet |
|
Asia Pacific Chief Executive Officer, MullenLowe Group |
| 2023 |
Reed Collins |
|
Chief Creative Officer, Ogilvy Asia-Pacific, Hong Kong |
|
Kent Wertime |
|
Co-CEO,Ogilvy Asia-Pacific, Bangkok |
| 2024 |
Reed Collins |
|
Chief Creative Officer, Ogilvy Asia-Pacific, Hong Kong |
| 2025 |
Alice Chou |
|
Chair, APAC & Taiwan Dentsu Creative Council & Chief Creative Officer, Dentsu Creative & dentsuMB Taiwan |
|
Hitoshi Hamaguchi |
|
President, APAC Practices & Practice President, Creative APAC |
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