Plus Humans: The In-Game Ads Awards, Live Judging in Session
Rey Tiempo
, Chief Creative Officer, Co-Op Play & Game On, Manila
ABOUT THE WORKSHOP
With over 3 billion gamers worldwide, gaming has become a dominant cultural force.
Rey Tiempo – hardcore gamer, columnist, and Creative Gaming Specialist – shares insights from building Co-Op Play,
the Creative Gaming ecosystem agency, where he is Founder and CCO. He will unveil practical, replicable Creative
Gaming frameworks that help brands integrate authentically into gaming platforms.
More importantly, his session will delve into this latest genre-bending work that crosses creative boundaries and
meta-narratives – The In-Game Ads Awards: a fusion of Gaming Content, Creative PR, Creative Media, Strategy, and
Publication.
The In-Game Ads is the ultimate expression of “Humans+” – adding very human, real-world advertising creative
flair, judgment, and standards to an otherwise all-virtual world of video games. It highlights the industry’s
inherent drive for creative excellence, powered by shared values of competitiveness, harnessed to produce
groundbreaking gamification work.
With previous top creative leaders serving as judges, among them: Tay Guan Hin, APAC Regional Director for The One
Club for Creativity; and Valerie Madon, CCO McCann Worldgroup APAC – workshop attendees will now get the chance to
judge a fresh new batch of fictional ads from video games, all live and for the first time ever in Asia, right
here at ADFEST!
SCHEDULE
Date:
Friday 20 March 2026
Time:
10.00-11.00
Venue:
Room Pattaya 3, Mezzanine Floor, PEACH,
Remark:
Pre-registration is required
ELIGIBILITY & REGISTRATION
Interested applicant must be a registered delegate of ADFEST 2026
To register, please click here and complete the online
registration form
Registration is not confirmed until you receive confirmation from ADFEST
Reservation is strictly first-come-first-served & seats are limited to only 30
delegates
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