Vishal Sagar
, Director (Brand, Creative Strategy & Social), Pocket FM, Gurgaon
ABOUT THE WORKSHOP
In a world where ideas can be generated instantly, what separates one creative from another is no longer speed. It’s judgement.
This workshop is about developing
taste: the invisible skill behind great storytelling, film, design, writing, and brand thinking. Taste is what helps creators recognise what feels right, what feels derivative, and what truly resonates.
Through guided discussions, real-world examples, and hands-on exploration, participants will learn how strong creative judgement is formed and sharpened. The session focuses on building awareness of emotional impact, cultural context, originality, and the subtle signals that distinguish good work from great work.
The workshop helps creators become more conscious of their own aesthetic instincts and more confident in articulating creative choices.
The goal is simple: to strengthen judgement. In an era of infinite output, creativity is no longer about making more. It’s about choosing better.
SCHEDULE
Date:
Saturday 21 March 2026
Venue:
Room Pattaya 6, Mezzanine Floor, PEACH
Remark:
Pre-registration is required
ELIGIBILITY & REGISTRATION
Interested applicant must be a registered delegate of ADFEST 2026
To register, please click
here
and complete the online
registration form
Registration is not confirmed until you receive confirmation from ADFEST
Reservation is strictly first-come-first-served & seats are limited to
only 40
delegates
For more information, contact
Workshop@ADFEST.com
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