We’re drowning in content, but no one is concentrating.

The attention economy is broken, and GenAI is only accelerating the flood. Even when you’re noticed, 95% of decisions happen subconsciously - meaning most communication never lands.

So how do you create work the brain can’t ignore? With humanity’s oldest technology: story.

Stories aren’t just entertainment; they trigger the brain’s internal “this matters” signal. When narrative hits emotionally, it releases oxytocin and dopamine, the chemicals that drive trust, memory, and action.

In this session, we’ll show this happening live.

We’ll distribute 40 wearable monitors that track oxytocin- and dopamine-linked immersion in real time as content plays. You’ll see precisely which moments spark engagement - and which ones lose the audience(!) - revealing why immersion predicts behaviour far better than likes or clicks.

You’ll learn how to design campaigns that sync with how the brain actually processes meaning, and how a stagnant brand increased revenue 56% in one quarter by applying a single psychological insight.

To rise above the grey fog of AI-generated content, we must return to the fire that made us human to begin with.

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