Since launching in 2019, the Gerety Awards has redefined how the advertising world measures creativity — judged entirely by female leaders, it offers a fresh benchmark for what truly resonates with audiences.
For ADFEST 2026, Gerety Talks Live brings this global conversation to the stage. Hosted by Lucía Ongay, Co-Founder and President of the Gerety Awards, this live talk features past Gerety jury members from across Asia and beyond, in a fast-paced, candid discussion exploring how the industry’s most influential creative minds are reshaping storytelling, inclusion, and innovation.
Expect insights that cut through clichés — from how creative work connects emotionally, to what “diversity” really looks like when judged through a new lens. With honest, unscripted dialogue and real-world examples, this session will leave audiences inspired to rethink the work they make and the voices they amplify.
Lucia will be joined by some of the most respected female leaders from the region.
