Paul Kemp-Robertson has attended ADFEST many times before, but this year we’re delighted he has returned to share his tips on building contagious brands.

 
Today at ADFEST, Paul will show case studies drawn from the top 1% of marketing creativity, worldwide.

 
What's your favourite ADFEST memory from years past? 
 
I’m old enough to have been to several ADFESTs, including one in the twentieth century! Rather than one specific memory, I prefer to think of ADFEST as more about the mood it conjures in my mind. As a European stepping into an Asian creative environment, I associate the festival with curiosity, discovery, craft, new technology and – because I learn so many new perspectives – education.

 
In 2004 you took the plunge to launch your own venture, Contagious. What's been your proudest achievement, or biggest lesson learned in the years since then? 
 
My proudest achievement is not only still being in business 13 years later, but having created a micro Contagious network around the world. Our hub is London, but we are lucky enough to have fantastic people flying the Contagious flag in Singapore, Sao Paulo, New York, Minneapolis and Portland.

 
It shows there’s a genuine demand for an intelligent, objective perspective on the value that brave, creative innovation brings to brands in this warp-speed world of ours. Our motto is to always be curiously optimistic, but relentlessly rigorous.

 
http://www.contagious.com/