If you fancy a free trip to Las Vegas, then stop by at the LIA café at ADFEST this week. We asked Barbara Levy, President of London International Awards: “Why should people stop by and say hello?”
“Firstly, to get a cup of the best coffee in Pattaya,” she says. “And then to place a name card in the bowl for a chance to win a trip to LIA's Creative LIAisons program in Las Vegas. We’ll be giving away two seats, including airfare and hotel.
The winners must be between the age of 21 and 30 years, although if a seat is won by a senior creative they can send someone from their company to participate.
“LIA is also making an exciting announcement – stop by the LIA Café and speak with Gordon Tan, who’ll tell you all about the launch of LIA China,” says Levy.
Creative LIAisons is an educational initiative for young talent from around the world, and is funded by LIA as a way to support and give back to the industry. This year, Innocean Worldwide is sponsoring Creative LIAisons.
If you’re coming to ADFEST this week, don’t miss Hakuhodo Products’ photography exhibition, which is intriguingly titled ‘Brain Drool’.
The exhibition will feature 21 photographers from Hakuhodo Products, plus 21 Art Directors from Hakuhodo Inc. You’ll find ‘Brain Drool’ in the PEACH Car Park, Level 2.
According to Hakuhodo: “We would like everyone to come to see our exhibition, and we think each person might have a different reaction to it,” says Junko Kawaoka, Producer at Hakuhodo Products.
“Hakuhodo Product's is one of the largest integrated promotion production companies, and the Photo Creative Division is a collective of industry-leading photographers in Tokyo.”
So what sorts of images can you expect to see at Brain Drool this year?
“In a time where left brain communication and digital technology are sweeping over our lives, we wanted to challenge that and wanted to create visuals which reach into the primitive parts of human beings and evoke responses without language.
“The Brain Drool Exhibition is a collective project of photographers and art directors of Hakuhodo meant to strengthen the power of communication through reviving the power of visual advertising,” says Junko.
- Image courtesy of ADFEST delegate @krad_lee www.liaawards.comwww.h-products.co.jp
