NEWS
NEXT YEAR’S THEME IS “TMRRW.TDAY”
We can’t take the credit for next year’s theme, “TMRRW.TDAY”. In fact, Eric Cruz, Executive Creative Director of AKQA in Shanghai, is the person who dreamed up our 2019 theme in collaboration with the ADFEST Collective. (The ADFEST Collective is an advisory body made up of leading advertising professionals that regularly meets with and advises the ADFEST Working Committee.) “Our industry today is perhaps too cautious,” explains Cruz. ‘TMRRW.TDAY is about resetting our skills and being braver. Next year’s festival aims to inspire people to create new values. Throw out the old. Start anew. Evolve. Experiment. Rebuild our skills. Reinvent yourself. We can invent the future if we take control today,” says Cruz. ADFEST would like to thank TBWASantiago Mangada Puno for our new identity. The design team was led by Melvin Mangada, one of the most influential creatives in Philippine advertising who was Jury President of Design Lotus and Print Craft Lotus at ADFEST 2018. “We took inspiration from the passing of time to bring the theme, TMRRW.TDAY, to life. We’ve created a few variations of the logo to mimic the ticking hands of a clock – it’s our way of showing that TDAY meets TMRRW at ADFEST 2019,” says Mangada, who is Managing Partner and Chief Creative Officer of TBWASantiago Mangada Puno. Come to ADFEST 2019 and find tomorrow’s world today.
