Fifteen teams took part in the Young Lotus workshop this week, and last night the winning team was announced – congratulations to Ketan Sudir Kadam and Adith Francis Mili Fernandes from FCB Interface, Mumbai.

 
Their idea was called “H2KO”, and to help parents combat the problem of child obesity, they used social media sharing and celebrity involvement to spread the word.

 
The Young Lotus Popular Vote was won by the team from Havas Hong Kong. Wing Chung David Tam and Ming Yeung Chan developed an idea called, “MARK2GETHER”, which won the highest number of delegate votes after the ADK Speaker Session yesterday, where all the finalists presented their work.

 
The other finalist team was Kuen-Ting Tsai and Ya-Ting Chien, from J Walter Thompson in Taipei.

 
The 14th Young Lotus Workshop was sponsored by ADK Global and facilitated by Rob Sherlock, Chairman of ADK Global.

 
“Our theme for Young Lotus this year is ‘You are what you consume’, based on the idea that what we consume in terms of media, and how we live our lives, affects the creative output of what we do. The Young Lotus workshop is a core part of ADFEST and it is really exciting to mentor the next generation of creators. Of course, it is a contest with a winning team, but overall, we want all participants to leave ADFEST with a different perspective and a different way of engaging with our industry,” says Rob Sherlock, Chairman of ADK Global and Chair of this year’s Young Lotus Workshop.

 
The Young Lotus workshop is one of the integral components of ADFEST every year. Vinit Suraphongchai, Chairman of ADFEST explains, “Young Lotus involves a screening process by local advertising associations who pick one national team. During the competition, the teams work like hell, and form a kinship in the process. Then they get to attend our four-day festival. Learning is only one part of it – money can’t buy an experience like this.”

 
Jimmy Lam, President of ADFEST, adds: “The Young Lotus program is one of the jewels in the ADFEST crown and provides young creatives with a very rare and valuable opportunity to come and be trained – we believe it is our contribution back to the industry.”

      
Congratulations to all the teams who took part in our workshop this year, and thank you to all the mentors from ADK who took time away from the office to inspire this year’s young creatives!

 
LINK: http://www.facebook.com/ADFESTOfficial/videos/1699547456776862