ENTERTAINMENT LOTUS
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Entertainment Lotus awards brand-funded creative content and entertainment that is created or co-created seamlessly into a platform to engage consumers.
The decision of the Juries on Entertainment Lotus winner will be based on 4 criteria and weighted as follow:
Each execution/campaign/set of execution constitutes one entry.
The decision of the Juries on Entertainment Lotus winner will be based on 4 criteria and weighted as follow:
| • Creativity/Idea/Insight | 30% | |
| • Strategy | 20% | |
| • Execution | 20% | |
| • Results | 30% |
Each execution/campaign/set of execution constitutes one entry.
FILM
EN01
Fiction & Non-Fiction Film: Up to 5 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/color between each episode
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/color between each episode
EN02
Fiction & Non-Fiction Film: 5-30 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/color between each episode
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/color between each episode
EN03
Fiction & Non-Fiction Film: Over 30 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/color between each episode
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/color between each episode
MUSIC & AUDIO
EN04
Branded Music Content
Branded entertainment through music including music videos, collaboration between brand and artist to promote brand or artist.
EN05
Live Experience: Music
New
Branded entertainment utilising music-led live events to enhance experience for the audience including concerts, live stunts, festivals, events, installations, virtual worlds, etc.
EN06
Audio Content
Branded content created for radio, podcasts or other audio platforms.
DIGITAL & TECHNOLOGY
EN07
Live Broadcast
Branded entertainment or content utilising live broadcast or online streaming.
EN08
Digital, Social & Emerging Technology
Branded entertainment or content utilising websites, microsites, social platforms, mobile technology, and emerging technology such as AI, new realities (VR, AR, MR, XR), gamification, virtual worlds, voice activated technology, blockchain technology, and all other emerging technology to engage consumers.
Note: Emerging Technology doesn't include prototypes of early stage technology.
Note: Emerging Technology doesn't include prototypes of early stage technology.
EN09
User Generated Content
Branded entertainment or content utilising content created by consumers through collaboration, content creation, or contribution.
SPORTS & GAMES
EN10
Sports
Branded entertainment or content utilising athletes, sports teams, or associations to create content that engages consumers.
EN11
eSports & Games
Branded entertainment or content utilising eSports and games to create content that engages consumers.
EN12
Live Experience: Sports
New
Branded entertainment utilising sports-led live events to enhance experience for the audience including sports/eSports events, live stunts, installations, virtual worlds, etc.
COLLABORATION & PARTNERSHIP
EN13
Use of Talent/Celebrity
Branded entertainment or content utilising strategic collaboration with talents, celebrities, influencers, KOLs, or creators to create content that engages consumers and enhances the brand.
EN14
Sponsorships/Partnerships
Branded entertainment or content integrating brand into an existing platform or program including brand sponsorship or partnership collaborations in films, TV programs, radio shows, livestreams, etc.
EXPERIENTIAL
EN15
Live Experience
New
Branded entertainment utilising live events to enhance experience for the audience including live stunts, festivals, events, installations, expos & trade fairs, virtual worlds, etc.
Note: Music-led and sports-led live events must be entered into Live Experience: Music (EN05) or Live Experience: Sports (EN12) respectively.
Note: Music-led and sports-led live events must be entered into Live Experience: Music (EN05) or Live Experience: Sports (EN12) respectively.
INTEGRATED CAMPAIGN
EN16
Integrated Entertainment Campaign
Campaign that effectively and seamlessly utilises multiple mediums.
LOTUS ROOTS
LREN
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
