MOBILE LOTUS
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Mobile Lotus awards creative and innovative use of mobile, portable, wearable devices and technology to target and engage consumers.
Each execution/campaign/set of execution constitutes one entry.
Each execution/campaign/set of execution constitutes one entry.
MOBILE CAMPAIGN
MB01
Use of Mobile
Campaign centrally led by mobile including mobile websites, apps, games, etc. on mobile and portable devices.
MB02
Messaging Campaign
Campaign that effectively utilises messaging platforms including SMS/MMS, instant & video messaging, push notifications, photo sharing, etc.
MOBILE DESIGN
MB03
Mobile Website
Websites designed for mobile devices, including social networking sites, brand sites, online commerce, news, sites etc. including standalone mobile websites purely accessible on a mobile device as well as other website content that is created for a mobile device, including responsive design.
MB04
User Experience for Mobile
User experience design for mobile enhancing customer satisfaction and loyalty by improving the usability, ease to use, and pleasure provided in the interaction between the customer and the product.
MB05
Mobile Games
Brand related games designed for and played on mobile phones, tablets or any other portable devices, whether pre-installed, downloaded or hosted on a mobile website.
MB06
Application & Utility
Applications and utilities designed for mobile and portable devices to engage the consumer with the brand. Can be pre-installed, downloaded or distributed.
TECHNOLOGY
MB07
Mobile Technology: Location
Campaign that creatively utilises geolocation technology (RFID, NFC, GPS) or other proximity technology for mobile devices.
MB08
Mobile Technology: New Realities & Emerging Technology
Campaign that creatively utilises immersive and emerging technology such as AI, new realities (VR, AR, MR, XR), gamification, virtual worlds, voice activated technology, blockchain technology, and all other emerging technology for mobile devices.
Note: Emerging Technology doesn't include prototypes of early stage technology.
Note: Emerging Technology doesn't include prototypes of early stage technology.
MB09
Mobile Technology: Wearable & Connectivity
Campaign that creatively utilises wearable technology including smart watches, fitness trackers, and connected devices including smart TV, smart home appliances etc.
MB10
Mobile Technology: Innovative Use of Technology
Campaign that creatively utilises other technology for mobile features including camera, microphone, speaker, accelerometer, and touchscreen, such as face & fingerprint ID, censor (motion, light, sound, proximity), voice activated technology, noise cancellation, mobile scanning technology, interactive & touch technology, etc.
MB11
mCommerce
Campaign that creatively utilises application of mobile commerce that optimises the user experience and increases brand engagement and benefit. This may include, but not limited, to apps, wallets, reward/loyalty programs.
MB12
Use of Data
Campaign that effectively utilises data for mobile and other portable devices.
SOCIAL & INFLUENCER
MB13
Use of Social
Campaign that effectively utilises social media platforms, networking sites, social activities, etc.
MB14
Social Commerce
Campaign that creatively utilises the online social platforms to drive business impact and/or to engage the consumer with the brand through content, online sales, or other initiatives.
MB15
Mobile-led Influencer
New
Campaign that creatively utilises influencers, creators, or streamers to engage consumers through portable platforms.
INTEGRATED CAMPAIGN
MB16
Integrated Mobile Campaign
Campaign that effectively and seamlessly utilises mobile technology and other mediums, where the campaign's mobile element integrates across other channels.
LOTUS ROOTS
LRMB
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
