EFFECTIVE LOTUS
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The Effective Lotus awards works that are not only creative, but also have significant and measurable impact.
The decision of the Juries on Effective Lotus winner will be based on 4 criteria and weighted as follow:
Each campaign/set of execution constitutes one entry.
The decision of the Juries on Effective Lotus winner will be based on 4 criteria and weighted as follow:
| • Creativity/Idea/Insight | 30% | |
| • Strategy | 15% | |
| • Execution | 15% | |
| • Results | 40% |
Each campaign/set of execution constitutes one entry.
EF01
Campaign Success
Campaign that demonstrates measurable success in achieving specified objectives.
Note: Entrants must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results to support their entry.
Note: Entrants must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results to support their entry.
EF02
Long-Term Creativity
Campaign that demonstrates long-term measurable success in achieving specified objectives over the years.
Note: Entrants must indicate how sustained brand effectiveness was achieved as part of a longer term campaign (eligibility period: past 3 years).
Note: Entrants must indicate how sustained brand effectiveness was achieved as part of a longer term campaign (eligibility period: past 3 years).
EF03
Small Budget
Campaign that creatively and effectively utilises limited budget to achieve objectives.
This is only eligible for campaigns with a total budget under USD 200,000 (including all media & production budget).
Note: Entrant must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results of support their entry. Entrant must also clearly indicate a breakdown of the budget.
Note: Entrant must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results of support their entry. Entrant must also clearly indicate a breakdown of the budget.
EF04
Launch/Re-launch
New
Campaign for launch or re-launch of a brand, product, or service.
EF05
Customer Acquisition & Retention
New
Campaign that effectively targets consumers to drive engagement or strengthen customer relationships with the brand.
Note: Entrants must indicate the number/quantity of the increase in new customer activities or the number of retained customers.
Note: Entrants must indicate the number/quantity of the increase in new customer activities or the number of retained customers.
EF06
Collaboration & Partnership
New
Campaign that demonstrates effective brand collaboration or partnership to achieve objectives.
Note: Entrants must indicate how the collaboration or partnership has an effect on business results.
Note: Entrants must indicate how the collaboration or partnership has an effect on business results.
LOTUS ROOTS
LREF
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
