ADFEST 2024

< TO 3-DAY PROGRAM

Alchemy in 3D: Crafting the Future of Digital Narratives

Saffaan Qadir/Kyungsin Kim

In an era where digital and physical realms intertwine, storytelling is undergoing a transformative shift. This session delves into key trends: the democratization of technology, the rise of personalized content, and the blurring of lines between reality and digital artistry. These trends are reshaping not just content creation and consumption but also our perception of the world.

Central to this evolution is 3D video production, a field historically challenged by the need for technical skills and high-end equipment. This barrier is acute for brands needing to produce high-quality content for their dynamic social media feeds.

RVDO emerges as a revolutionary solution, simplifying complex 3D content creation. By enabling high-quality 3D video production directly from smartphones, RVDO democratizes this advanced technology, making it accessible to a broader range of creators. This tool is invaluable for brands aiming to maintain an engaging online presence.

The session will explore how RVDO and similar innovations are reshaping the digital content landscape, hinting at a future where technology integrates with emerging marketplaces and Web 3.0 technologies. These advancements promise a future where creativity is limitless, seamlessly bridging the barriers between creators, technology, and digital storytelling.

Hashtag:

#3DStorytelling, #NextGenStorytelling, #ContentCreationRevolution, #SmartphoneStorytellers, #FutureOfContent

Saffaan Qadir

Creative Director

Paulus

Seoul

Saffaan Qadir is a Creative Director at Paulus in Seoul, South Korea. At one time a student of philosophy, he left his native Pakistan once more in 2016 to pursue a career in the fields of video production, advertising, and media empowerment.

Saffaan has worked with clients as diverse as Hyundai, Zespri, McCain Foods, Celltrion, Maeil, Dot, Babitalk, UNDP, International Olympics Committee, and Good People International. His work has won multiple awards at Cannes Lions, including the Titanium Lion in 2022. Saffaan is the top ranked Creative Director in the Asia-Pacific region according to the One Show 2023 rankings. He served as member of jury at the One Asia Creative Awards and sat on the organizing committee of AdAsia Seoul 2023.

Kyungsin Kim

CEO

Paulus

Seoul

Kyungsin ‘Pablo’ Kim is an award winning creative whose work foregrounds compassionate narratives and design-centric solutions.

He established his own boutique creative agency and production company, Paulus, in Seoul and has worked with clients such as Hyundai, Google, KT, and Zespri.

Pablo’s compelling narratives for global brands, public entities, international organizations, and NGOs have won him many awards at ADFEST, Cannes Lions, Clio Awards, One Show, and London International Awards. Pablo is now focusing his talents on the domain of deep-tech with the aim of developing breakthrough solutions for emerging content creation needs.

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