ADFEST 2024

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Serve the Underserved

David Dahan/Louis Piereck

To stand out, you need to create unmissable work. Work that you not only believe in, but is also legitimate to a brand – especially when you’re working for the world’s oldest skincare brand, Vaseline.

So when two opportunities arose in Thailand, Vaseline had an opportunity to tap into its heritage and serve the underserved, it knew that ensuring these two groups were served was going to require more than just a campaign.

Instead, it created a product and a donation scheme to ignite a movement.

So join us, as we dive into how Vaseline harnessed its 150-year-old history to ensure that everyone is comfortable in their skin – no matter their background.

Hashtag:

#ServeTheUnderserved

David Dahan

Managing Director

WPP@Unilever

President & Managing Director

The&Partnership APAC

Singapore

David Dahan has led agencies and global clients for the past 10 years in London, Australia and Singapore. Prior to that he was a brand and communication strategist.

Over his 20+ years of experience, David worked on very iconic Brands such as Toyota, Dulux, Mercedes, J&J, Gillette, Emirates, Stella Artois, Aviva and, as Global Client Lead, many Unilever brands – Dove, DiG, Axe, Clear, Hellmann’s, Pond’s, Vaseline, Comfort.

David is now leading The&Partnership, an integrated agency network across Asia Pacific, offering bespoke solutions to major clients and putting collaboration at the heart of its model. He is also the WPP global lead for Unilever in Singapore, where he created a bespoke global hub, bringing the might of over 100 dedicated people from 10 different WPP companies, across creative, media, research and production.

David is particularly proud of the suite of award-winning work for Dove which is now a case study in terms of inclusive, empathy-driven, brand and product marketing that tripled the size of the brand in less than 20 years, turning it to Unilever's largest brand.

Louis Piereck

Senior Global Brand Director, Vaseline

Unilever

Singapore

Louis has been helping brands and teams achieve their purpose and growth potential for over 20 years across the world based in Brazil, Chile, China, USA, South Africa and Singapore. A true global citizen who connects East – West and believes that magic happens when you combine vision, great ideas, craftmanship and a passionate team . Proven track record building Brands that have a positive impact in the world and deliver outstanding business results.

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