Making Advertising For People Who Don’t Like Advertising
Seulki Lee
Initially, the term "advertisement" lacked positive connotations. 

However, in contemporary times, ads have become a quasi-tax for those unable to afford monthly subscriptions, hindering positive perceptions. 

Shifting away from the assumption that everyone enjoys or is interested in ads, like we might, could be the first step in creating effective advertisements.

How can we connect with them? 

Is reaching out the right move? 

Could advertising make people dislike a brand more? 

How do advertisers share the stories they want amid an audience that doesn't want to listen? 

What's the talk strategy for those who don't want to hear? 

Speaker will share some of her everyday worries and a few imperfect but found solutions.
Seulki Lee
Executive Creative Director
Cheil Worldwide
Seoul

Seulki Lee, once a math and music enthusiast, unexpectedly landed a role as a Creative Director in an advertising firm because she saw connections between math, music, and ads. 

Approaching ad creation like solving math problems and infusing the vibes from music, her unique style shines through in the ads she crafts.

Now in her seventh year as a Creative Director, Seulki has been a driving force in the success of many brands. 

Some startups she worked with even grew into major companies, establishing headquarters post her ad creations. 

She finds the most joy in these achievements, maybe even more than in getting promoted.(maybe not..)
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