Sonic Exploder: Building An Audio Icon
Ralph van Dijk/Junya Terui

The world’s largest brands are harnessing the power of sonic branding. 


In this session we explore and explode two of the regions’ most iconic examples; TikTok and Lazada. Two very different brands with two very different backstories.


The case studies help the audience to understand the sonic branding creative process. And in the second half of the session we invite them to do what they do best – create, participating in making a new sonic identity for a much loved product, live on stage. What could possibly go wrong.


Hashtag:

Sonic Branding, Craft, Branding, Innovation, Creative, Brand Building, Design.

Ralph van Dijk
Director of Music & Brands APAC
MassiveMusic
Sydney & Singapore

Ralph van Dijk is a world authority on audio branding, content and marketing. Before Resonance, he founded audio specialist agency Eardrum in London in 1990 and launched it in Australia in 2006. With a deep understanding of the power of sound and the spoken word, his passion is fuelled by a determination to innovate, subvert and explore new ways for brands to connect with their audience through sound across all platforms. Ralph’s most recent highlights include One Show Grand Prix, three Gold Lions at Cannes, New York Festival Gold and three times Radio and Audio Agency of the Year at the London International Awards. In recognition of these accolades, he was selected as an ‘advertising legend’ to serve as Jury President at the 60th anniversary of the Cannes Lions Festival.

Junya Terui
Managing Director & Executive Producer
MassiveMusic Japan
Tokyo

Junya started his career as a Music Producer at an international music production company in Tokyo where he collaborated with multiple talented artists and composers and was responsible for various projects both across Japan and in international markets including LA and Beijing. In 2017, he joined MassiveMusic Tokyo, which was the group’s sixth global office, as Managing Director / Executive Producer. He has worked on a variety of successful projects, including Sprite's global campaigns.

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