ADFEST is so proud to announce that Sompat Trisadikun, affectionately known by his peers as “Kae”, is this year’s Lotus Legend recipient. The Lotus Legend Hall of Fame honours those long-serving upholders of creative excellence in the industry. Trisadikun certainly fills the requirement. He was a true advertising legend and a dear friend to so many. A titan of the industry, a mentor, a collaborator, and an inspiration to generations of creatives, he is remembered for his fearless creativity, generosity, big smile, and even bigger heart.
A senior Thai advertising creative and strategic thinker, he is known for shaping brand narratives that resonate deeply within Southeast Asia while maintaining relevance on a global stage. His career spanned multiple leading agencies in Thailand, with work that spanned a diverse portfolio of industries, including FMCG, telecommunications, finance, and consumer lifestyle brands. Work that emphasised emotional connection, relatability, and simplicity, translating complex brand messages into clear, human-centered narratives that audiences could immediately understand and respond to.
Sompat Trisadikun’ son, Petch Trisadikun, took to the stage at the Awards Presentation last night to say a few words and accept the Lotus Legend certificate on his father’s behalf. It was deeply personal, a true tribute to a father and legend of the creative industry.
Here is a little of what he said, “Sompat was a passionate man. His love for creativity allowed him to be the man he is today. Despite coming home exhausted every night, he worked with joy and inspiration. I recently met with P’Kaowpod or Khun’Jiradej who is the current CCO at Grey Thailand, he said that P’K was someone who would always smile for the team and would bring up laugher in any conversation. He would always be the one that is by everyone’s side when they went through tough times in the industry.
“At home, he was a simple man, always wear his pyjamas to go eat outside. Dad came home late every day. He never once complained that he was tired at all.”
Trisadikun once confided that his secret wish was to stand on the world stage and hear people call out his name. ADFEST has answered this industry legend’s dream.
