“AI can create but you need humans to create emotions”
Michael Ahmadzadeh has amassed more than a decade of experience leading cinematic commercial work across the Middle East, Asia-Pacific, and Australia, as Partner and Executive Producer of electriclimeº, a global boutique production company with offices in Singapore, Dubai, Sydney, Seoul, and Thailand. He has returned to ADFEST this year as Jury President for Film Craft Lotus and New Director Lotus.
Ahmadzadeh’s understanding of the usefulness and limits of AI in commercial filmmaking are second to none. Here are his views: