FRIDAY 20 MARCH | 14.30 - 15.05
CONFERENCE HALL
TIGER and DRAGON. When Giants Unite
Kenichi Yagi, Program Director, Toyota Mobility Foundation, Tokyo
Hideaki Takaishi, Executive Chief Engineer, Assistant Vice President & General Manager of Safety Planning Division, Honda Motor Co., Ltd., and Secretary General, Traffic Safety Promotion Operations, Tokyo
Prompohn Supataravanich, Strategic Planning Director, Hakuhodo First Co., Ltd., Bangkok
Koji Suzuki, Strategic Creative Director, Hakuhodo Inc, Tokyo

To move the world, we need dynamic collaborations that shatter the status quo.

Thailand faces one of the highest traffic fatality rates among developed nations, at 25.4 deaths per 100,000 people. Accidents involving motorcycles and automobiles have become a particularly critical social issue. Despite various past efforts to reduce these accidents, none have been able to make a significant impact.

To tackle this challenge, Toyota (the No. 1 car manufacturer) and Honda (the No. 1 motorcycle manufacturer)—long-time rivals—have joined forces to launch a traffic safety initiative unlike anything seen before.

In this seminar, we invite representatives from both Toyota and Honda. They will discuss how, by sharing the same "Human Aspiration," even industry competitors can collaborate to face major challenges and drive meaningful change in the world.


#HumanAspiration #Collaboration #RoadSafety #SocialImpact #Innovation #Toyota #Honda #SharedVision #PositiveChange #DynamicPartnerships

SPEAKERS
Kenichi Yagi
Program Director
Toyota Mobility Foundation
Tokyo
Hideaki Takaishi
Executive Chief Engineer, Assistant Vice President & General Manager of Safety Planning Division, Honda Motor Co., Ltd.
and Secretary General, Traffic Safety Promotion Operations
Tokyo
Prompohn Supataravanich
Strategic Planning Director
Hakuhodo First Co., Ltd.
Bangkok
Koji Suzuki
Strategic Creative Director
Hakuhodo Inc
Tokyo